Deskripsi pekerjaan Ads Optimization Specialist Pt Rpay Finansial Digital Indonesia
Company Description
YOUR! (formerly known as Yourpay) is a neobank focused on empowering and transforming the lives of underbanked mothers and families in rural areas of Indonesia. We provide a secure, affordable, and user-friendly platform for Indonesian migrant workers worldwide to make payments, transfers, and soon offer lending and savings services.
Our comprehensive infrastructure covers five pillars of financial transactions: payment, lending, insurance, investment, and saving. With over 2 million transactions and 60,000 active users across various countries, including Indonesia, Taiwan, Hong Kong, Singapore, and soon Korea, Malaysia and Saudi Arabia, we aim to enable migrant workers and their families to access proper financial services and take control of their earnings.
Position Summary
We are seeking a highly analytical and performance-oriented Ads Optimization Specialist to join our Growth Marketing team. This mid-level role requires 4–6 years of hands-on experience managing and optimizing digital advertising campaigns across multiple channels. The ideal candidate has a proven track record of driving user acquisition, improving campaign efficiency, and scaling performance marketing initiatives in fast-paced environments, preferably within fintech, e-commerce, or consumer technology companies.
Responsibilities
- Develop, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads (Search, Display, YouTube), with TikTok Ads and IG Ads as growth channels.
- Own campaign performance across the full funnel, from awareness and acquisition to conversion and retention.
- Monitor campaign performance daily and proactively optimize budgets, bidding strategies, audience targeting, and placements.
- Conduct A/B and multivariate testing for creatives, copy, landing pages, and audience segments to continuously improve campaign performance.
- Analyze key performance metrics, including CPC, CTR, CPA, CAC, ROAS, LTV, and conversion rates, and provide actionable recommendations.
- Build and maintain performance dashboards and weekly/monthly reports for management stakeholders, with clear tracking against agreed CAC and ROAS targets.
- Partner closely with Creative, Product, CRM, and Data teams to ensure campaigns align with business objectives and customer insights.
- Implement and manage tracking mechanisms, including pixels, SDKs, event tracking, and attribution tools.
- Identify opportunities for growth through audience expansion, remarketing strategies, and campaign automation.
- Stay informed on digital marketing trends, advertising platform updates, privacy regulations, and emerging technologies.
- Contribute to best practices for performance marketing within the Growth Marketing team.
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field.
- Minimum 4–6 years of experience in performance marketing, digital advertising, or campaign optimization.
- Demonstrated success managing advertising budgets and achieving measurable business outcomes such as user acquisition, revenue growth, and ROAS improvement.
- Hands-on experience managing campaigns with meaningful monthly budgets and clear accountability for performance targets.
- Strong hands-on expertise in Meta Business Suite and Google Ads.
- Good understanding of attribution models, conversion tracking, UTM structures, and customer journey analytics.
- Proficient in Excel and Google Sheets, including advanced formulas, pivot tables, and data analysis.
- Strong analytical mindset with excellent problem-solving and decision-making abilities.
- Ability to manage multiple projects simultaneously in a fast-paced, target-driven environment.
- Excellent communication and stakeholder management skills; active working proficiency in English.
Plus
- Experience with mobile app marketing and app attribution tools such as AppsFlyer, Adjust, or Branch.
- Familiarity with SEO/SEM tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Experience in fintech, banking, e-commerce, or high-growth startup environments.
- Exposure to mentoring junior team members or contributing to team best practices.
