Deskripsi pekerjaan Ads Creative Strategist Mana Studio
We’re looking for a part-time Ads Creative Strategist to join our team remotely, 20 hours per week. This is a strategy role, not a design or editing one: you’ll decide what gets made and why, and our designers and editors will build it. You’ll be writing ad briefs, digging into what’s winning across our clients’ accounts, and turning those insights into the next round of creative. If you’d rather work out why an ad converts than just call it good, this is for you.
What You’ll Do
- Write clear, production-ready ad briefs (static, video, UGC, carousel) for multiple brand clients
- Deep-dive into winning and losing ads to find the hooks, angles, formats, and messaging that drive results
- Turn performance data into creative decisions: what to iterate, what to scale, what to kill
- Build iterations of winning concepts by testing new hooks, copy, visuals, and formats on proven angles
- Research competitors, ad libraries, and audience insights to find fresh angles
- Write ad copy: primary text, headlines, and hooks for Meta and TikTok
- Work with the ads manager, designers, and video editors so briefs are executed as intended
Requirements
- Remote, with availability during WITA working hours for check-ins
- Able to commit 20 hours per week consistently
- Proven experience writing ad briefs or concepts for paid social (Meta and/or TikTok)
- Strong grasp of ad metrics (CTR, CPA, ROAS, hook rate, thumb-stop) and how they connect to creative
- Familiar with Meta Ad Library and competitor research workflows
- Sharp copywriting skills in Bahasa Indonesia and English
- Able to explain why an ad works, not just that it works
- Organized, self-directed, and communicates clearly without being chased
