Deskripsi pekerjaan Ads and Marketplace Specialist PT. Jeikei Retail Indonesia
Key Responsibilities
1. Marketplace Management
- Manage and optimize official stores on marketplaces such as Shopee, Tokopedia, and Lazada
- Create and optimize product listings (titles, descriptions, images, keywords)
- Monitor product performance, pricing, and competitors
- Manage marketplace campaigns, promotions, and flash sales
- Ensure product availability, accurate pricing, and proper categorization
- Monitor store ratings, reviews, and customer feedback
2. Digital Marketing
- Plan and execute paid advertising campaigns on platforms such as Google Ads and TikTok
- Manage social media marketing campaigns on Instagram and Facebook
- Optimize campaigns to improve traffic, conversions, and return on ad spend (ROAS)
- Coordinate with creative teams for campaign visuals and promotional materials
3. Performance Monitoring & Reporting
- Track and analyze performance using tools such as Google Analytics
- Monitor key metrics such as traffic, conversion rate, sales, and advertising performance
- Generate weekly and monthly reports on online sales and marketing activities
- Provide insights and recommendations for improvement
4. Campaign & Sales Optimization
- Plan and execute online promotional campaigns and seasonal sales Identify opportunities to increase online sales and improve customer experience
- Stay updated with marketplace trends, algorithm changes, and new marketing tools
Qualifications
- Bachelor’s degree in Marketing, Business, E-commerce, or related field 2–4 years of experience in e-commerce, marketplace management, or digital marketing
- Hands-on experience managing stores on major marketplaces ads (Shopee Ads, Tokopedia Ads, etc.)
- Experience running paid ads and digital campaigns
- Basic knowledge of SEO and content optimization
- Experience working with e-commerce dashboards and analytics tools
- Ability to manage multiple campaigns and projects simultaneously
- Strong analytical skills and ability to interpret data
- Proficient in Microsoft Excel / Google Sheets
- Strong communication and problem-solving skills
