[WORKSHOP] Winning The Customers Through Data Analytics And Experimentation
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Glints GLINTS
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Regular Ticket
1 ticket is valid for 1 person.
Penjualan berakhir pada 03 Mar 2021 - 09:00
IDR 400,000
IDR 400,000
Lokasi
Online
Tanggal & Waktu
Rabu, 03 Mar 2021, 12:00 -
Kamis, 04 Mar 2021, 14:00
Kategori
Deskripsi
Get 25% + 40%* discount by using promo code GAJIANFEB
*You will get the promo code for 40% discount after your first purchase with promo code GAJIANFEB
About Winning The Customers Through Data Analytics And Experimentation
Nowadays, the market is already overwhelmed with the unlimited options for products and services offered. As IT development grows really quick, it is no longer us who look for the advertisements, yet advertisements choose us. Companies are spending a lot on marketing costs ineffectively. Without the right segmentation, companies will lose many opportunities to sell their product to the right customers. Segmentation helps marketers to be more efficient in terms of time, money, and other resources. It also helps them gain a better understanding of customer’s needs and wants and therefore can tailor their strategy to the selected targets. In this workshop, you will learn the data-driven strategy to effectively create your customer segmentation and prioritize the most potential one, so your business can scale up in the right direction with Risya Nurfitriani, the Growth Marketing (Translator) at Telkomsel.
The Workshop will be divided into two sessions:
Session I (3rd March 2021, 19.00-21.00 WIB):
- Participants understand the application of audience targeting
- Participants understand the audience itself
- Participants understand audiences segmentation methods
- Case study I
- Presentation & feedback from participants
Session II (4th March 2021, 19.00-21.00 WIB):
- Experimentation to learn the audience and attain more value
- Design experimentation
- Optimizing marketing strategy after the right segmentation
- Q&A Session
- Case study II
What Will You Get:
- Guided step-by-step to understand how to win customers through data analytics and experimentations
- Since this is a workshop, you will get the chance to interact with the speaker during the class session
- Full practical insights and knowledge from the Expert
- Speaker's presentation material
- E-certificate.
PRE-REQUIREMENTS:
- Introduction to audience segment using machine learning: https://medium.com/@fenjiro/a-gentle-introduction-to-customer-segmentation-c5ce77a1e52b
This class is suggested for:
- Junior to Mid-level Product Marketing Professionals
- Data Marketer
- Product Marketing
- Market Analyst
- Market Researcher
- Marketing Strategist
- Digital Marketing Specialist
- Paid Marketing Specialist
- Business Analyst
- Business owner
About Glints Expert Class
Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom link can be accessed on e-voucher after payment successful).
Terms and Conditions
- This event will be conducted in Bahasa Indonesia
- Participants are advised to register to the Zoom link, 2 hours maximum before the event start
- This event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start
- Please read the PRE-REQUIREMENT segment in the description above
- The invitation Zoom will be sent to your registered email
- Be sure you enter your full name and personal email correctly and valid. Because we will send the Zoom link based on your submitted email
- Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox
- Please feel free to reach out to us at denisardiko@glints.com if you need any concerns or further assistance
Lokasi
Online
Tanggal & Waktu
Rabu, 03 Mar 2021, 12:00 -
Kamis, 04 Mar 2021, 14:00
Kategori