Regular Ticket

[Online Glints ExpertClass] Intro to Programmatic Advertising Series Background:

In 2021, 88% of digital display marketing in the US is projected to be done via programmatic advertising (emarketer.com). Though its popularity hasn’t risen in Indonesia, Programmatic has been identified as the most effective, efficient and valuable types of marketing automation out there. In today’s multi-channel environment, an automated process is highly needed to reach maximum efficiency. Programmatic is using data that indicates the user's interests, geographic location and specific consumer profile to make bidding decisions which enables hyper-targeted ad campaigns that make the best possible use of their budget and that self-adjust based on available advertising. 

Understand what is Programmatic Advertising and how it works

Understand the terminologies and components in programmatic advertising system

Understand different types of programmatic advertising and the pros & cons

Know the difference between Programmatic and RTB

Understand how to use data to strengthen the buys

Know the best practices of Programmatic Advertising