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More than 10 years of extensive marketing practice with comprehensive experience in brand management, new product development, consumer engagement, sales strategy, and field marketing executions. An initiate leader with well exposures in sizing up people to achieve their objectives. An open minded thinker with logical and analytical approach in problem solving and decision making skills to complete assigned projects within budget. An enthusiastic individual with passion and dedication to learn new things, understand consumers better and deal with challenges by contributing to various innovative thoughts and ideas.
Traveloka EATS | Traveloka Indonesia
April 2019 - Present (5 years)
My role as marketing lead for Traveloka EATS includes my responsibilities to lead, develop, and organize marketing strategy for Traveloka EATS and supervise planning and coordination of overall execution of marketing in terms of channel activities, pricing, campaigns and promotions. Other key responsibilities include: ● Preparing annual growth plans, including promotional and advertising efforts, and other meaningful data. ● Provide directions and feedback to channels, revenue, promotion, as well as the product team for achieving the goals/objectives and value creation for the company. ● Devise innovation plan and marketing roadmap to grow the category business (both from consumer marketing and product development, and to some extent required holistic perspective of ops (finance, customer services, etc) whilst continuously doing so in a cost-effective manner, such as research and analysis of customer needs, business models, industry landscape, competitor analysis and marketing means (communication, new media, etc). ● Ensure business growth success led by managers or junior project managers in his/her purview ● Drive human capital management to accomplish the business growth demand (Hiring, talent development, performance appraisals, feedback and motivation management).
Multi Bintang Indonesia Niaga, a part of Heineken Company
January 2017 - Present (7 years)
Responsible to manage overall Premium and International brand portfolio, consisting of Heineken Family (Lager Beer), Strongbow (Cider) and Fayrouz (Non Alcoholic Malt Carbonated Soft Drink Beverage) in order support delivery of company key business objectives to shape and game change the premium segment. Driver overall growth for company, in line with company vision to become a true beverage company, by expanding focus into non-beer products in premium segment, such as in cider and in Malt CSD. Ensure that budget is utilized to generate maximum impact to achieve overall growth and volume target for the brand. Commit to invest as much time in our people as in our brands, focusing on creating a legacy of diverse leaders.
International Business
January 2008 - January 2009 (a year)
Finance and Management Information System
January 2001 - January 2005 (4 years)
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