The Business Development Career

The Exciting Adventures of a Business Development Career

You’re likely to be a popular face amongst the crowd. Not because you carry the trendiest style (although you may), but because your job entails work that requires collaboration across departments and partnerships that extend beyond a handshake.

In your pursuit for holistic growth for the business, you maneuver about the endless ways to drive sales for the business. From finding out the selling-points with your product team, devising the best promotional strategies with the marketing team, to understanding the pain-points of customers from the front-line team, you’ll never get bored of the dynamics that come with the Business Development Career!

Are you ready for this exciting action-jammed journey?

What is Business Development?

Business development is often mistaken to revolve around just sales, which, mind you, is in itself the lifeline of businesses. Yet, the job roles of Business Development Executives encompasses more than just the simple act of selling.

Working in sales oversees the entire process of generating leads, pitching products, selling them and finally maintaining ties with won-over clients. This process culminates into a ninja-like workflow where you’ll constantly be on the move, working alongside different functions of the company to help boost a stage of your sales. For example, you will be obtaining customer feedback from the frontline teams and relaying the information to the product teams in order to develop a product that you can sell better. See the intricate connections? You’ll be mapping those, and more. As the head figure of the company, you will also developing strategic partnerships for the business.

How to be a Business Development Executive?

Don’t have a Business degree? You can still qualify for the Business development position! As much as a business degree can give you a headstart to business terminologies and theories, the qualifications of a Business Development Executive are often unrestricted by the type of degree you pursue.

If you plan to pursue a Business Development position in future, work experience is key. Start by taking on marketing, sales or entry-level Business Development internships.

Jessica Lim