Ahmad Fairu Zabadi

Having many experiences as Marketing, Promotion, Communication, Public Relation, Brand & Product Management in several World Leader Companies. Strong & passionate in digital Marketing. More than 9 years in managerial level.

• Asia Pacific Regional Marketing

  PT. SA Global Indonesia

  February 2022 - Present (a year)

  sa.global is a part of Microsoft that offers industry-specific solutions to firms in key vertical markets like AEC, Legal, Accounting, and advertising & Marketing. We help over 600,000 Microsoft Dynamics users across 80 countries to deliver operational excellence and financial performance for their organizations. Responsibilities: -Work with Global Marketing and Regional APAC management team to develop and deliver marketing plans in line with company objectives -Ensure all campaigns are country specific and delivered on time and within budget -Communicate with target audiences to generate new business leads and identify new opportunities within the customer base -Create brand awareness of sa.global across APAC - Writing marketing copy for both online and direct campaigns - Organize and attend events including webinars, conferences and exhibitions - Develop relationships with key stakeholders both internal and external (Microsoft)

• Country Marketing Manager (AVK Fusion Indonesia)

  AVK International A/S

  July 2019 - February 2022 (3 years)

  AVK Group is a privately owned industrial group currently comprising +100 companies worldwide. We develop and produce valves, hydrants, and accessories for water and gas distribution, sewage treatment, and fire protection. Responsibility : - Report directly to Regional Managing Director for Southeast Asia - Managing Marketing budget, strategy, & its implementation - Managing ATL & BTL Marketing activities, including Digital Marketing - Managing Corporate Branding - Managing customer database - Managing Indonesia website (Sitecore platform) - Managing implementation of CRM (Dynamics 365) - Responsible for product information with its platform (Perfion) - Responsible for market insight

• Product Marketing Manager

  Roca Sanitario, S.A.

  June 2018 - July 2019 (a year)

  Roca is a spanish brand which established since 1917 and world leader in sanitary industry. The company now has Manufactures at 80 state facilities around the world and is active in over 170 markets. Responsibility : - Product management - Product communication - Pricing & Profitability - Managing loyalty program (Roca Promotor Club) - Market & brand positioning analyst - Managing promotor in shops nationwide

• Brand and Product Marketing Management

  GRUNDFOS

  May 2014 - June 2018 (4 years)

  Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology.Contribute to global sustainability by pioneering technologies that improve quality of life for people and care for the planet. Responsibility : - Managing all marketing and promotion activities nationwide - Managing loyalty program (Sahabat Grundfos) - Managing product portfolios (product life cycle, 4P, STP, etc) - Preparing, implementing and monitoring and submitting the result of Group’s campaigns - Setting up yearly Marketing budget - Developing marketing, branding and promotion activities - Handling product regulation (SNI, PERMENDAG, NPB, Etc) - Managing promotion in Shops nationwide

• National Marketing Promotion

  SUNTORY GARUDA

  June 2013 - May 2014 (a year)

  A joint venture of Suntory Beverage & Food Ltd. Japan and the Indonesian food and beverage company Garudafood Group. Responsibility : - Controlling & monitoring marketing promotion budget. - Managing promotion, advertising, and brand activation nationwide. - Coordinating with all external parties to achieve marketing objective. - Leading all ASPR (Area Sales Promotion) to achieve promotion target. - Work closely with Trade Marketing team (traditional market, modern market, and special retail) to create promotion activities in Trade Marketing.

• Spv Marketing Communication, Media and Public Relation

  RS Awal Bros Hospital Group

  February 2010 - June 2013 (3 years)

  International Hospital in Indonesia with international accreditation. Responsibility : - Organizing and managing all marketing activities both below and above the line. - Designing, organizing, and managing all promotion and public relations activities (simposium, press conferences, gathering, charity events, exhibition, etc.). - Building and maintaining relationship with media (Journalist) and customers. - Managing the production of marketing and Public Relation materials. - Maintaining and updating RS Awal Bros Tangerang's Website (www.awalbros.com) and Social Media (Twitter, Facebook, YahooMessenger, Blackberry Group, and other) - Managing Awal Bros Customer Loyalty Program.

• Account Executive ATL & BTL

  Atemindo Internasional

  August 2008 - May 2009 (9 months)

  ATL and BTL Agency in Indonesia Responsibility : - Creating event concept. - Coordinating services with related departments and external companies. - Monitoring and Controlling events. - Developing good relationship with media, Journalist, & client

• Asia Marketing Federation

  Management With Marketing

  March 2019 - June 2019 (4 months)

  A highest recognition that conferred by Asia Marketing Federation (AMF) for marketers who have attained a competent level of academic and practical understanding of Marketing in the Asian Region.

• Universitas Esa Unggul

  Magister Marketing Management

  September 2012 - June 2014 (2 years)

• Universitas Prof. Dr. Moestopo

  Communication and Media Studies

  August 2006 - July 2010 (4 years)

• Indonesia Marketing Association

  Vice President Communication

  March 2019 - Present (4 years)