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Experienced Digital Marketing Manager with a demonstrated history of working in the IT industry. Skilled in Media Planning & Strategic product marketing, data analysis, SEO & SEM, and Creative writing. Strong media and communication professional with a Master's Degree focused on Corporate Communication from Paramadina University.
Koltiva
November 2022 - Present (a year)
- Lead the Digital Marketing division - Build, plan, implement and manage the overall digital marketing roadmap and strategy (B2B and B2C) for paid and organic channel. - Track and deep analyze the database marketing, results, and effectiveness of campaigns to deliver actionable insights, and recommendations and generate regular reports on the digital marketing portfolio. - Research competition, investigate benchmarks, provide suggestions for improvement and provide ideas to stand out for all digital advertising channels. - Formulate and monitor monthly budgets and weekly plans for Google Ads (UAC, SEM, YouTube), Facebook Ads, TikTok Ads, & SEO. - Forecast business performance trends and act proactively to increase our market segment. - Collaborate closely with Product, Brand, marketing and PR function to ensure integrated and consistent marketing campaigns, delivered on-time and in-full. - Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders. - Control paid digital campaigns on social media platforms. - Control implementing targeted email campaigns. - Maintain consistent brand messaging throughout all platforms. - Control advanced metrics to measure the success of a marketing campaign using SEO. - Keep up to date on the latest social media trends. - Collaborate with team to brainstorm new and innovative growth strategies.
Kata.ai
November 2021 - Present (2 years)
- “Listen” to the trends of the market in the digital ecosystem, and utilize them to improve marketing metrics performance. - Define digital marketing strategies to support the company’s overall strategies and objectives - Develop a feasible digital marketing plan for the department and oversee its day-to-day implementation - Build automation workflow to reduce digital marketing overheads and daily workload - Improve digital marketing touchpoint to increase inbound leads, marketing qualified leads (MQL) and sales qualified leads (SQL) - Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company’s unique “voice” - Design and coordinate the brand & marketing campaigns on various digital platforms (Paid, organic, earned) - Build a highly efficient team of marketing professionals - Achieve growth and hit digital marketing targets (leads generation, website rank, social media engagement, and conversion rate) by successfully managing and coaching the digital team. - Create campaigns to grow lead base and web traffic metrics - Manage and optimize customer experience on the website, partnering with internal stakeholders, tech team, and product teams, to reduce friction and improve the user experience. - Helps support localization processes for the campaign, and contributes to the design of web experiences from local look/feel, to content flow, to user experience. - Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards. - Work towards organic search optimization and cost-effectiveness - Work together with the tech team to ensure the technical recommendations are done properly - Monitor redirects, click rate, bounce rate, and other digital KPIs - Stay up to date with the latest SEO and digital marketing latest trends and best practices
PT Total Cloud Solutions
June 2020 - November 2021 (a year)
- Execute full-stack digital marketing activity - Create and implement a communication strategy (channels, messaging, budget) - Monitor performance of all own digital assets -non paid (social media, website, app, own web site), and give recommendations for improvement on a weekly & monthly basis. - Improve SEO performance for website & web commerce for relevant keywords. - Monitor and improve the performance of CRM channels. - Work with analytic digitals tools from Google Analytics, Facebook & Instagram, Twitter, Social listening platform, and other relevant tools. - Support the working team on creating a digital strategy and execution of digital marketing communications and campaigns. - Regularly conduct desktop research on the social media landscape as the base for future digital ecosystem strategy. - Brand Partnerships: find partners and opportunities with associations and groups aligned with company's values in order to increase brand awareness - PR: implement public relations strategies and manage communications with external agencies in order to push the brand into tech, marketing, and mainstream media - Events & exhibitions: develop and take part in brand awareness events, online and offline (meetups, exhibitions, webinars, etc.) and speak in public
PT. Generasi Produk Indonesia
January 2018 - December 2018 (a year)
Managing staff shift schedule, developing staff skills, and evaluating staff work peformance, Identifying market trend , Analyzing sales report, customer traffic, and store promo
PT. Joop Fine Interiors
January 2016 - January 2018 (2 years)
Handling social media and client, marketing campaign, and social media optimization.
PT.Dwi Cermati Indonesia (Cermati.com)
January 2017 - May 2017 (5 months)
PT.Bhinneka Sangkuriang
January 2016 - January 2017 (a year)
In my spare time I also work as a freelance Search Engine Optimizer (SEO) Author for Transmania.id (Online Transport News Portal) Bhinnekatours.com (Bandung Based Tour Agency) Bhinnekashuttle.com (Point to point transportation serving Bandung, Jakarta, Cirebon, Karawang & Kuningan) and Sebarberita.id (Berita Olahraga Indonesia).
PT. Rancangan Atelier Lumico (RR Atelier)
January 2015 - February 2016 (a year)
Presenting product quality to clients who stop by the store, handle administration and enter data (stock data, client data and sales and offer orders) through Zahir Accounting program.
PT. Vivere Multi Kreasi
January 2013 - July 2015 (3 years)
Handling Business to Business (B2B) sales, meeting with interior designers, property developers and other corporate firms.
Corporate Communication
January 2019 - January 2021 (2 years)
Bachelor Degree In Communication - Public Relations
September 2014 - November 2018 (4 years)
Update the following skills from the newly launched list of skills:
Yes
The Best Digital Marketing Planner Zendesk APAC Partner Enablement
2020
Co-Founder & Public Relations
January 2018 - January 2019 (a year)