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Hello everyone, nice to e-meet you! "Tak kenal maka tak sayang," said someone. So, let's get know me more! Friends and family usually call me Ichsan, but some others call me Sani. Both sound fun to me. I began to be interested in writing since junior high school, but began to dare to show off when I was in high school in 2012. After that, I was often active in various writing activities, be it competitions, communities, training, seminars, and even just do free writing. My interest in the world of writing led me to continue my higher education at the Indonesian literature department at the University of Indonesia. Now, I am a professional in creative writing after +7 years in the world of writing. It's a long process, isn't it? However, I still believe that I will continue to hone my writing skills and continue to achieve all my dreams.
PT Bukalapak
July 2021 - Present (3 years)
- Developed idea, conducted research, and wrote various copies for marketplace to advertising, such as daily push notification, email direct marketing (EDM), in-app broadcast chat, in-visual copy (design), microsite/website, video script and supers, campaign name, feature name, SEO/SEM content, support copy for +100 brand, offline media (flyer, merch, etc.), and many more.
SIRCLO
March 2020 - July 2021 (a year)
- Conducted onboarding/store creation (official store) on marketplace for 15+ brands; - Developed idea and wrote various texts for multi-channel medium, such as caption feeds, broadcast chat, rich content, campaign content, in-visual copy (design), product descriptions, adlibs, and live streaming scripts; - Conducted research, assessment, and evaluation of brands content on the marketplace; - In collaboration with Key Accounts to strategize, produce, and perform store content management also campaign content for 15+ brands.
Tokopedia
October 2019 - January 2020 (4 months)
- Wrote compelling SEO-friendly daily content, such as promotional copies and blog posts (articles) within various topic; - Conducted idea gathering, keyword research, and competitor analysis using digital marketing tools.
iflix
April 2019 - August 2019 (5 months)
- Wrote informative yet persuasive day-to-day copies for both online (social media content/push notification/ads) and offline publications (campaign material); - Wrote narrative copy for tvc and promotional video; - Conducted text translation (Indonesian-English or vice versa); - Prepared compelling copy and creative idea for Go-To-Market strategy; - Conducted research and review movies.
Universitas Indonesia
June 2018 - August 2019 (a year)
- In charge of teaching the reading skill material (PUEBI/EYD and various types of scientific writings) to the new UI student.
Gaung IKSI UI
September 2016 - June 2017 (10 months)
- In charge of supervising the monthly publication, including create the editorial plan, research, and oversee all works of the divisions.
anakUI.com
November 2016 - May 2017 (7 months)
- Developed ideas for up-coming content (weekly); - Conducted content research and elaboration; - Write various blog posts.
Harian Medan Bisnis
December 2012 - January 2013 (2 months)
- Developed ideas for up-coming writing; - Conducted research, interview, and write weekly article.
Bahasa Dan Sastra Indonesia/ Malay
September 2015 - July 2019 (4 years)
- GPA: 3,52 (cumlaude) - Major Concentration in Modern Literature - Thesis: Unconscious Psychological Motive Analysis in Okky Madasari's Mata dan Rahasia Pulau Gapi (2018)
Update the following skills from the newly launched list of skills:
Portfolio - Ichsan Andi L.pdf
OIM FIB UI
2016
Perhutani Green Pen Award
2014
Indonesian ecocriticism writer
The 1st IPB Business Festival
2013
Forum Pelajar Indonesia
2013
IPB Agroindustrial Fair
2013
BPAD Sumatera Utara
2012
Volunteer
January 2014 - Present (10 years)
- Work in team and individually to conduct internal and external (cooperation) projects/events. Meanwhile, my main responsibilities are researching, reporting, writing, editing, and proofreading any article that will be posted in both online and offline media.
Festival Director of UI Film Festival 2017
January 2017 - December 2017 (a year)
- In charge of planning, leading, and presenting one of the biggest university film festival in Indonesia; - Successfully cooperated with national and international artists, film critics, filmmaker, and communities.