About ORA

At ORA, we believe that healthcare should be accessible, convenient, and deeply personal. We are building a modern digital experience that enables patients to access care on their terms, delivering high quality, specialised treatments for chronic conditions.

As a vertically integrated telehealth platform founded in 2020, ORA is South East Asia’s fastest growing digital health provider. We operate across Singapore, Malaysia, and the Philippines, with additional markets launching soon. Our portfolio of healthcare brands includes andSons (men’s health), OVA (women’s health), and Modern Molecules (online dermatology).

We recently secured a $10M Series A funding round, representing the largest investment for any digital health organisation in South East Asia. Backed by this strong financial foundation and established market strength, we are expanding rapidly to unlock the next stage of our growth. We are an agile, hypotheses-led company that sets clear quarterly objectives and executes efficiently. If you are eager to contribute to a well-funded, expanding digital health pioneer, we welcome your application.

Who This Role Is Best For

This position offers a fast based,  focused commercial environment with a high degree of autonomy. We operate with a passion for progression and an energetic approach to new ideas and opportunities. This makes this role ideal for a  senior professional who thrives on creating impact and doesn’t require rigid structure or prescriptive leadership.

You will thrive here if you are:

Passionate about driving impact: Self-motivated, disciplined, and focused on delivering high-quality CRM and retention campaigns that evolve with company goals and respond rapidly to market.

Commercially minded: Energised by the company's growth trajectory, financial backing, industry shaping pedigree and strong market presence, viewing customer lifecycle metrics as a core engine for scaling a business.

Pragmatic: Accountable, comfortable with open feedback, and keen to deep-dive into user behaviour analytics to streamline operational processes and remove friction points.

Responsibilities

Sitting at the heart of our growth engine, you will take full ownership of our lifecycle strategy with a clear objective to increase patient lifetime value by improving retention at every stage of the journey.

In this role, you will:

Develop and evolve ORA’s cross-channel lifecycle with a primary focus on retention, churn reduction, and LTV expansion.

Build proactive churn prevention frameworks using behavioural triggers, service interventions, and personalised CRM journeys.

Drive structured experimentation across messaging, cadence, channels, and service touchpoints to improve lead-to-paid conversion and long-term adherence.

Design segmentation and contact strategies that increase program stickiness, cross-sell adoption, and LTV-to-CAC ratios.

Partner with BI to build a unified retention dashboard across CRM and CX, tracking conversion, churn risk, and operational efficiency.

Embed voice of customer insight into product, operations, and marketing decisions to systematically remove core churn drivers.

Qualifications and Requirements

Professional Experience: Customer lifecycle leader with a minimum of 5+ years of experience specifically within retention marketing, customer marketing, lifecycle, or the CRM space.

Platform Familiarity: Direct, hands-on experience with Customer Engagement Suite (CES) tools such as MoEngage, Insider, Klaviyo, or similar marketing automation platforms.

Analytical Skills: Naturally analytical with a proven track record of translating data into actionable, high-impact insights and commercial strategies.

Cross-functional Collaboration: Demonstrated experience working with Product and Engineering teams to conceptualise, execute, and measure features designed to improve user experience and drive customer growth through upsell and retention.

Execution Mindset: Results-oriented with the ability to move quickly and seamlessly between high-level strategy and rolling up your sleeves to get things done.

Our Commitment to Inclusivity and Accessibility

At ORA, we believe that diverse perspectives build stronger healthcare outcomes. We are committed to creating an inclusive work environment where all individuals are treated with respect, fairness, and dignity. We welcome applications from qualified candidates of all backgrounds, irrespective of race, ethnicity, gender, age, or religion.

We are also dedicated to providing a fair and accessible recruitment process. If you require any reasonable adjustments or support during the application or interviewing stages, please let us know so that we can accommodate your needs.

Are you an efficient, independent growth professional ready to power the future of digital health? Apply today to join the ORA team.