Key Responsibilities
1. Client Account Servicing & Relationship Management
2. Event Project Management
3. Operations & Logistics Management
4. Budgeting & Cost Control
5. Vendor & Stakeholder Management
6. Onsite Event Management
7. Team Leadership & Internal Coordination
8. Reporting & Administrative Duties
Preferred Skillsets
Typical Event Types Managed
Reporting Line
Typical KPIs

• Serve as the primary point of contact for assigned clients and projects.
• Build and maintain long-term relationships with corporate clients, agencies, government bodies, and partners.
• Attend client briefings, meetings, site recce, rehearsals, and project discussions.
• Understand client objectives, branding requirements, budgets, and operational expectations.
• Provide strategic event recommendations and creative solutions based on client goals.
• Ensure timely follow-up on client enquiries, quotations, revisions, and approvals.
• Manage client expectations, project timelines, and deliverables professionally.
• Prepare presentation decks, event proposals, quotations, and project reports.
• Oversee the full lifecycle of events from pre-event planning to execution and post-event reporting.
• Develop detailed project timelines, production schedules, and operational workflows.
• Coordinate internal departments including creative, design, technical, logistics, registration, and production teams.
• Ensure all project milestones and deliverables are met within timeline and budget.
• Conduct regular project status meetings and internal briefings.
• Manage multiple concurrent events and priorities effectively.
• Ensure contingency planning and risk management measures are in place.
• Plan and oversee event operational requirements including:AV systemsstaginglightingLED wallstentagefabricationregistration systemslogistics and transportation
• Coordinate manpower deployment including freelancers, crew, technicians, show callers, and event staff.
• Liaise with venues, suppliers, contractors, and authorities regarding operational requirements.
• Ensure all setup, rehearsals, event execution, and teardown operations run smoothly.
• Oversee inventory planning, equipment allocation, and logistical coordination.
• Ensure compliance with venue regulations, safety standards, and permit requirements.
• Prepare event budgets, costing sheets, and profit margin analysis.
• Source quotations from vendors and negotiate competitive pricing.
• Monitor project expenses and ensure profitability targets are achieved.
• Track purchase orders, invoicing, vendor payments, and project reconciliations.
• Identify cost-saving opportunities without compromising event quality.
• Build and maintain strong relationships with vendors, suppliers, venues, and technical partners.
• Evaluate vendor performance, pricing competitiveness, and service standards.
• Coordinate supplier timelines, technical requirements, and operational schedules.
• Ensure all vendors meet project specifications and delivery standards.
• Lead onsite event operations during setup, rehearsal, show-day, and teardown.
• Manage show flow, cue coordination, and live troubleshooting.
• Supervise event crew, registration operations, VIP handling, and technical execution.
• Ensure client satisfaction and immediate resolution of onsite issues.
• Coordinate with show caller, AV team, stage manager, and venue operations teams.
• Maintain professionalism and calmness under high-pressure situations.
• Lead and mentor junior account executives, project coordinators, and operations staff.
• Delegate responsibilities and monitor team performance.
• Conduct internal briefings and ensure clear communication across departments.
• Foster a collaborative and solutions-driven working environment.
• Prepare post-event reports, event summaries, and client debriefs.
• Maintain proper documentation including quotations, contracts, permits, floorplans, and operational checklists.
• Update CRM systems, project trackers, and internal reporting systems.
• Ensure compliance with company SOPs and operational standards.
• Strong knowledge of event production and operations
• Experience managing corporate and large-scale events
• Strong communication and client servicing skills
• Excellent project management and multitasking abilities
• Budgeting and vendor negotiation experience
• Familiarity with AV, staging, lighting, LED systems, and event logistics
• Ability to work under tight timelines and high-pressure environments
• Strong leadership and problem-solving skills
• Proficiency in Microsoft Office, Excel, PowerPoint, and project management tools
• Corporate conferences
• Gala dinners
• Product launches
• Government events
• Roadshows
• MICE events
• Virtual & hybrid events
• Concerts & entertainment events
• Exhibitions & trade shows
• Outdoor activations
• VIP events

Typically reports to:

• Director
• General Manager
• Head of Events
• Managing Director

May supervise:

• Account Executives
• Project Coordinators
• Event Executives
• Freelancers & Event Crew
• Client satisfaction
• Project profitability
• Event delivery quality
• Timeline adherence
• Operational efficiency
• Vendor management performance
• Client retention and repeat business
• Revenue growth from accounts managed