About the Role

This is a long-term internship for high-potential talents who want to build real skills in social media, content creation, and brand growth.

You will produce content, run experiments, analyze performance, and understand how real users respond, etc...
Your work will appear across TikTok, Instagram, Shopee, and community platforms — shaping how thousands of parents experience the brand.

If you just want a “light” internship or part-time experience, sorry, this is not the right place.
If you want responsibility, real ownership, and accelerated learning, cool, this is limited place you might grow fastest.

What You Will Do

Create short-form content (TikTok, Reels, Shopee videos, IG stories)

Research trends, hooks, competitors, and viral formats in mother & baby category

Write storytelling scripts and captions that resonate with parents

Analyze performance (retention, hook, CTR, view time) and iterate fast

Capture real product moments — warehouse, packaging, lifestyle, customers

Organize content libraries, references, templates, and best practices

Support influencers, brand partners, and campaign launches

Who You Are

Creative and hands-on with strong execution

Strong writing skills (Bahasa Indonesia and/or English)

Good sense of visual aesthetics, rhythm, and short-video storytelling

Comfortable with Canva, CapCut, or similar tools

Curious about why content performs, not just how to make it

Learn fast, reliable, proactive, and comfortable with feedback

Available minimum 5 days/week (office + hybrid)

Internship duration: 4–6 months or longer

Priority / Preferred Qualifications

You will stand out if you have:

Managed your own TikTok/IG account or creative side project

A portfolio of videos, designs, or writing (even small ones)

Experience with student media, small brands, or online shops

Basic understanding of analytics (CTR, retention, conversion)

Strong interest in lifestyle, aesthetics, and baby/family content

Willingness to go deeper — talk to users, observe real usage, visit warehouse

Good English for research and content referencing

Career Path & Expectations

We invest in people who deliver.

Strong performers may be offered a full-time position.

Exceptional performers — those who show real ownership, creativity, and execution — may be invited into our CEO Management Trainee Track, an accelerated path for future operators and brand builders.

This role is not suitable for:

Those seeking a relaxed or part-time internship

Candidates who avoid responsibility

Anyone without consistency, reliability, or execution discipline

We value responsibility, strong work ethic, and the ability to make things happen.

Why Join Us

Work directly with a former co-founder of a USD 500M+ unicorn

Learn real brand-building, content growth, and fast-paced startup operations

Build a visible, high-impact creative portfolio

High-growth environment: fast, practical, intense, and rewarding

Clear path to full-time positions or brand/growth roles

Opportunity to contribute to early creative and research work for future expansion to Malaysia, Europe, and the US

About CuddleHuddle / IGGG

A fast-growing, design-led baby brand loved by Indonesian families.
We build beautiful, safe, emotionally resonant products — and are preparing for expansion across Southeast Asia and global markets.