Business Development & Sales Executive – Confectionery 

Singapore | Full-Time | FMCG

About Us

We are one of Singapore's pioneer confectionery companies, proudly crafting iconic Merlion-shaped chocolates and cookies since the 1980s. What began as a homegrown passion for bringing Singapore's identity to life through confectionery has grown into a thriving trading, wholesale, and manufacturing business, with our manufacturing operations based in Malaysia and our commercial heart firmly rooted in Singapore.

For decades, we have been a trusted name in the tourism and souvenir gifting space, delighting locals and visitors alike with our signature Merlion-shaped treats. As we continue to grow, we are now expanding into the local Singapore retail and everyday confectionery market — and we are looking for a driven, commercially savvy individual to grow with us.

The Role

As our Business Development & Sales Executive, you will be the engine behind our commercial growth. You will manage existing accounts, develop new business opportunities across both the tourism and local retail channels, and play an active supporting role in product development to ensure our range stays relevant and competitive. This is a hands-on, relationship-driven role that suits someone who thrives in a fast-moving, entrepreneurial environment.

Key Responsibilities

Drive sales and grow revenue across tourism retail, souvenir trade, local supermarkets, specialty food retailers, and corporate gifting channels

Identify, prospect, and onboard new B2B clients including retailers, distributors, hotels, attractions, and event organisers

Manage and nurture existing client relationships, ensuring satisfaction, reorder rates, and account growth

Support basic product development initiatives — providing market feedback, assisting in concept coordination between the sales and production team, and sourcing new confectionery product ideas aligned with market trends

Develop and execute sales strategies to penetrate the local Singapore mass-market confectionery segment

Represent the brand at trade shows, food fairs, and industry networking events

Prepare and submit sales reports, forecasts, and pipeline updates to management

Monitor competitor activity, pricing, and market trends to advise on positioning

What We're Looking For

Minimum of a Diploma in Business, Marketing, or a related field.

Minimum 3–5 years of relevant sales or business development experience in food, FMCG, confectionery, retail trade, or a closely related industry

Existing trade connections in Singapore's retail, tourism, hospitality, or food distribution space are a strong advantage

Experience dealing with supermarkets, convenience chains, specialty food retailers, or tourism/souvenir channels preferred

Comfortable working across both B2B and B2C environments

Strong communication, negotiation, and relationship management skills

Self-motivated, results-oriented, and able to work independently

Basic understanding of product development processes or willingness to learn

Diploma or Degree in Business, Marketing, or a related field preferred but not mandatory — we value experience and results

What We Offer

Competitive base salary commensurate with experience

Attractive commission and performance incentive structure

Annual bonus (AWS)

Transport and mobile allowance

Opportunity to be part of a pioneering Singapore heritage brand with real growth runway

Collaborative, close-knit team environment

Interested candidates, please send your CV and a brief introduction to qfi••••••••••@gmail.com. We welcome both Singaporeans and Singapore permanent resident to apply. Please feel free to call our office +65 •••••221 if you have any enquiries. 

Salary write $3500 - $4500 + Allowance + Commission

5 days work week 9-6pm