Build clear brand differentiation, trust, and emotional connection for ASTERSPRING in Singapore through disciplined content, social storytelling, and brand-led public relations and collaborations. This role is to ensure ASTERSPRING stays relevant while customers clearly understand who we are, what we stand for, and why we deliver results — across aesthetics, education, treatment outcomes, and the customer journey — so we consistently attract and retain our right audience.

What You Will Own

ASTERSPRING’s social media presence as a reflection of brand identity and standards

ASTERSPRING website content and hygiene (clarity, accuracy, consistency)

Brand storytelling across aesthetics, education, results, and customer journey

Brand-led Public Relations narratives and visibility opportunities

Strategic brand partnerships and collaborations (KOLs, creators, like-minded brands, community)

Consistency of brand expression across digital, Public Relations, and in-salon touchpoints

Trust and credibility signals that influence bookings and repeat visits

Loyalty engagement content and community-building initiatives for CRM

What You Will Do

Keep content current and relevant

Support bookings and repeat visits

Shape ASTERSPRING’s content and social direction to clearly communicate brand differentiation and ensuring it stays relevant

Create and curate content that balances: Aesthetics (calm, premium, considered) | Education (skin knowledge, treatment rationale) | Results (credible, responsible outcome storytelling)

Identify and execute public relations opportunities that reinforce credibility and expertise

Propose and manage brand collaborations and partnerships aligned with ASTERSPRING’s values

Work with creators, therapists, and partners to produce authentic, high-trust content

Ensure collaborations and public relations moments translate into strong social and website storytelling

Maintain high standards while adapting messaging for different platforms

Continuously refine brand presence based on customer response and market signals

Conceptualise and support member activities, education sessions, and brand-led experiences

Work with salon operations to translate content into real-world member engagement

Specifications

Enjoy steady improvement and consistency

Care deeply about brand, trust, and long-term reputation

Have strong aesthetic judgement and disciplined storytelling skills

Personally create content (photo, video, written) and take pride in craft

Enjoy combining hands-on content creation, public relations, and partnerships to build credibility

Understand that influence comes from consistent, well-made content, not hype

Are comfortable representing a brand publicly and thoughtfully

Only Singaporeans to apply