Objectives:

To generate resident insights and translate community needs into relevant content, partnerships, and digital engagement initiatives for our malls.

Job Duties:

Community & Resident Insights

Conduct research on resident demographics, behaviours, and emerging trends within the catchment areas of our malls

Identify resident needs, preferences, and pain points, including the digital platforms they commonly use (e.g. public transport apps, community Telegram channels, group-buy platforms, WhatsApp communities)

Digital & Community Monitoring

Monitor and analyse online community platforms (e.g. Telegram groups, forums, and social channels) to surface relevant insights, conversations, and opportunities

Track emerging topics and trends that could inform mall programming, promotions, or partnerships

Commercial & Content Support

Support the team in sourcing, evaluating, and proposing deals, promotions, or featured goods and services that are relevant and appealing to residents

Assist in curating content for the mall’s mobile app and website, ensuring information is timely, resident-focused, and aligned with ongoing campaigns or community initiatives

Coordinate with merchants and vendors to gather assets, validate offer details, and ensure accuracy before publication.

Support basic content management tasks, including uploads, tagging, categorisation, housekeeping, and performance tracking.

Monitor engagement metrics and provide simple reports or observations to improve content relevance and effectiveness

Collaboration

Work closely with internal/ external stakeholders to ensure insights are translated into actionable initiatives and timely content updates

Job Requirements:

Education

Currently pursuing or recently graduated with a Bachelor’s or Master’s degree in a Business-related discipline, such as , Marketing, Marketing Technology (MarTech), Entrepreneurship, Business Analytics / Digital Business, Communications or related fields.

Experience

Strong interest in community trends, digital platforms, and consumer behaviour

Comfortable navigating social and messaging platforms (e.g. Telegram, WhatsApp, forums)

Detail-oriented with good research and synthesis skills

Able to translate observations into practical ideas

Basic familiarity with content management systems

Those with prior experience in supporting UI/UX prototype testing and/or records user click-paths will be an advantage

Familiarity with District 22 catchment area will be an advantage

Attributes

Energetic, execution-focused, and curious - with a hands-on approach to turning ideas into action and understanding communities, behaviours, and emerging trends.

Digitally savvy and comfortable navigating online platforms and social channels.

Analytical yet practical, with a structured and solution-oriented mindset.

Detail-oriented, organised, and strong in follow-through.

Proactive, adaptable, and willing to learn in a fast-paced retail environment.

Collaborative team player with good communication skills and openness to feedback.

If the above profile sounds like you, please send us your CV for a detailed discussion.

We regret that only shortlisted candidates will be contacted.

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (LAML.com). Applicants who do not hear from us within 6 months may consider their applications unsuccessful.