Job description for Wellness Marketing Executive at FITFAMCO PTE. LTD.
About FITFAMCO:
FITFAMCO is a leading wellness consultancy in Singapore that provides comprehensive wellness programs to both corporations and individuals. Our mission is to educate and guide communities to Lead sustainable, healthy lifestyles. We are now looking to expand our dynamic team by hiring a Marketing Associate who will support our marketing efforts and contribute to our mission of promoting health and wellness.
Position Overview:
The Marketing Associate will be responsible for LinkedIn engagement, content publishing, SEO support, marketing collateral design, and lead follow-ups. This role plays a key part in nurturing prospects, improving website performance, and supporting marketing campaigns through strong content and conversion assets.
This is a hands-on role suited for someone who is organised, design-savvy, and comfortable managing multiple marketing touchpoints.
Key Responsibilities:
LinkedIn Engagement & Lead Generation
- Filter and qualify LinkedIn leads based on defined criteria
- Send outbound messages and respond to inbound enquiries
- Manage LinkedIn notifications and inbox
- Invite relevant prospects to follow the company page
- Follow up on leads generated from LinkedIn and marketing kits
Content Publishing & SEO
- Publish blog articles, including basic SEO optimisation and keyword insertion
- Update and optimise existing blog content
- Upload and manage supporting visuals such as social images and infographics
- Review and update articles and pages provided by external marketing partners
Marketing Design & Collaterals
- Revamp and design presentation slides for talks and workshops
- Design marketing materials including posters and customised EDMs
- Create handouts and lead-nurturing materials for campaigns and kits
Landing Pages & Conversion Assets
- Create and update landing pages for campaigns and lead magnets
- Ensure landing pages are clear, visually consistent, and conversion-focused
Shared & Supporting Tasks
- Shopify-related content and page updates (non-technical)
- Writing SEO-focused blog content
- Conduct competitor research
- Creation and updating of marketing kits and resources
- Support keyword alignment and content optimisation for Google Ads
Requirements
- Minimum 3 years of experience in marketing, digital content, or lead generation
- Strong written communication skills in English
- Experience with SEO content publishing and keyword optimisation
- Design skills using tools such as Canva or Adobe Creative Suite
- Familiarity with landing pages, lead magnets, and conversion-focused content
- Strong organisational skills and ability to manage multiple tasks independently
To Note:
- This is a remote position, open to candidates based in Indonesia
- Candidates must have a reliable laptop and stable internet connection
- This is a 3-months contract for service, convertable to full-time based on performance
Job Type: Contract
Contract length: 3 months (With a possibility of extending)
