Visual Merchandiser

Job Role

1. Plan and design store layouts, including window displays, floor plans, and product placement, to optimize traffic flow and showcase products effectively.
2. Create eye-catching and thematic window displays to attract and intrigue passersby and draw them into the store.
3. Design and set up in-store displays, focal points, and visual storytelling areas to highlight key products and collections.
4. Develop visual narratives and themes that convey the brand's identity and story, using props, signage, and decor.
5. Stay up-to-date with fashion trends and seasonal changes, adapting displays accordingly to keep the store fresh and exciting.
6. Create planograms to guide store staff on product placement, ensuring consistency across multiple locations.
7. Coordinate with merchandising and buying teams to manage inventory levels and ensure that the right products are available for displays.
8. Implement effective lighting strategies and color schemes to enhance product visibility and ambiance.
9. Incorporate interactive elements, such as touchscreens or digital screens, to engage customers and provide additional product information.
10. Design and set up displays for sales promotions, new arrivals, and special events.
11. Enhance the overall shopping experience by creating an inviting and aesthetically pleasing atmosphere that encourages exploration and purchase.
12. Ensure that visual merchandising follows brand guidelines and aligns with marketing and promotional campaigns.
13. Gather feedback from customers and store staff to assess the effectiveness of displays and make improvements.

Requirements

1. A degree in Visual Merchandising, Fashion Merchandising, Retail Management, Interior Design, or a related field is preferred.
2. Min. 5 years of experience as visual merchandiser in a fashion retail company.
3. Demonstrated experience in concepting and executing VM strategies, not only display execution.
4. Strong creativity with the ability to develop concepts, seasonal themes, and store-wide VM campaigns that align with brand identity.
5. Skilled in creating planograms, store layout guides, and VM standards to ensure consistency across multiple locations.
6. Proficiency in design tools (Photoshop, Illustrator, SketchUp, or similar) is preferred.
7. Deep understanding of fashion retail trends, consumer behavior, and how VM influences purchase decisions.
8. Proven ability to train, coach, and guide store teams in implementing VM guidelines effectively.
9. Strong communication skills to conduct VM workshops, staff training, and regular feedback sessions.
10. Hands-on in monitoring VM execution across stores, with the ability to push and ensure compliance.
11. Experience in inventory coordination with merchandising/buying teams to ensure effective product availability for displays.
12. Strong project management skills to plan, implement, and monitor VM rollouts within deadlines and budgets.
13. Ability to analyze sales data, customer flow, and campaign performance to measure the impact of VM strategies and provide insights for improvement.
14. Capable of linking VM initiatives with business outcomes (traffic, conversion, sales uplift, customer engagement)