● Understand product specifications and user psychology
● Conduct user research with various qualitative and quantitave research methodologies
● Analyse and interpret existing data (for example web analytics, user surveys, customer support calls) and other supporting previous user research data.
● Able to interpret and articulate the data from research into meaningful insight which will turn into solution, in form of for example : Empathy Map, Personas, User Stories, User Journey Maps, and all tools which support those activities.
● Able to build a report and present all the research process and result to business / product owner and related team
● Planning and develop content strategy and information architecture
● Develop wireframes and prototypes around customer needs
● Understand how to choose evaluation methods and how to conduct the usability study (In person vs remote, remote moderated vs remote unmoderated, Usability Testing vs A/B Testing, Heuristic Evaluation etc). Doing analysis and produce recommendation based on the result of the research.
● Find creative ways to solve UX problems (e.g. usability, findability)
● Work with UI designers to implement attractive designs
● Communicate design ideas and prototypes to developers
● Keep abreast of competitor products and industry trends
● Have a good understanding, how to design and conduct quantitative and qualitative research approaches, for discovery and evaluating purpose
● Ability to understand user needs, behaviour, experience, and user motivation through various research method
● Ability to build the criteria, requirements, and needs (product requirements) so the product can create the expected user experience journey.
● Has strong knowledge and skill about interaction design and information architecture
● Proficiency in Marvel, Invision,Figma or other prototyping tools.
● Ability to design, plan, and carry out usability testing with end-users to test hypotheses of the design, features, and workflow of a product.
● Ability to solve problems creatively and effectively
● Excellence in analytical thinking, and data analyze
● Excellence communication skills