Job description for UGC Creator at PT Kanan Kiri Mediaworks
Job Description
- Develop content ideas and concepts based on the client brief, content plan, and brand guidelines.
- Research trends, sounds, formats, and audience behavior on TikTok, Instagram, and YouTube to keep content relevant and native to each platform.
- Write simple scripts, hooks, and shot lists for each piece of content.
- Appear on camera as talent, or direct other talent during shoots to deliver the intended message, emotion, and brand tone.
- Prepare props, wardrobe, and shooting setups needed for your own content.
- Edit videos end-to-end (cutting, captions, sound, color, transitions) according to each platform’s format and the approved concept.
- Post and schedule content across assigned accounts, including captions, hashtags, and optimal posting times.
- Update the content tracker regularly and ensure all deliverables are submitted on time.
- Monitor content performance (views, engagement, retention, etc.), prepare reports, and analyze what works and what doesn’t to improve future content.
- Collaborate closely with Senior Content Creator, Project Manager, Head of UGC, and the Creative team to ensure alignment from ideation to reporting.
Requirements
- Minimum D3/S1 in Communication, Marketing, Film/Broadcasting, Design, or a relevant field (fresh graduates are welcome).
- 1–2 years of experience as a content creator, UGC creator, or social media content producer (personal accounts count).
- Portfolio of short-form video content (TikTok/Reels/Shorts) is required.
- Comfortable appearing on camera and confident directing other talent.
- Proficient in video editing apps such as CapCut, VN, Premiere Pro, or similar.
- Strong understanding of TikTok, Instagram, and YouTube trends, formats, and algorithms.
- Able to work in a fast-paced environment with high content volume and tight deadlines.
- Basic understanding of content metrics and ability to turn data into insights.
- Creative, proactive, detail-oriented, and a good team player.
