Job description for Trade Marketing at Karofi Indonesia
This position will be responsible for the following scope of work:
1. Offline Activation, (40%):
- Develop and manage the monthly offline activation calendar for malls, retail stores, exhibitions, roadshows, community activities, and seasonal campaigns.
- Prepare activation briefs including objective, logistics, timeline, setup checklist, and others.
- Coordinate with mall management, retail stores, and internal teams for event permits and operational needs.
- Supervise on promotions, visual assets, and customer communication follow approved company guidelines.
2. Partnership and Sponsorship (25%):
- Identify, develop, and approach potential business partners for Partnership and Sponsorship opportunities, including retail stores, communities, property developers, wellness businesses, family lifestyle brands, and other relevant partners that align with target market.
- Coordinate with external business partners regarding activation mechanics, branding placement, promotional materials, booth setup, customer journey, and lead collection flow.
- Monitor the performance of each co-branding activity, including number of visitors, leads generated, customer interest, sales potential, and partner feedback.
3. Lead Generation, Event Data & Reporting (25%):
- Compile data on leads generated from Sales and business partners
- Send daily activation recap during event periods and prepare post-event reports covering performance, insights, issues, documentation, and recommendations.
- Analyze activation effectiveness based on visitor quality, lead conversion, promo response, customer feedback, and sell-out impact.
4. Cross-Functional Coordination & Brand Compliance (10%):
- Develop any idea to make the process better or open new channels
REQUIREMENTS
- Diploma or bachelor's degree in marketing, Communication, Event, or related fields.
- Minimum 2-4 years of experience in Marcomm, Trade Marketing, Retail Marketing, Field Marketing, Event Activation, Mall Exhibition, or related roles.
- Experience in consumer electronics, home appliances, water purifiers, or retail is an advantage.
- Willing to visit retail stores, malls, exhibitions, and activation locations across Jabodetabek.
- Willing to support after-hours and weekend activation when required
- Proficient in Microsoft Office, Google Workspace, Microsoft Forms or CRM, presentation tools, and basic design tools such as Canva or PowerPoint.
- Able to brief, supervise, and evaluate BA, promoters, and event manpower.
- Good command of conversational English.
