TikTok Specialist

Job Description

• Develop and implement effective TikTok marketing strategies to achieve brand objectives and increase brand

awareness.

• Create engaging and shareable TikTok content, including videos, challenges, and trends, that resonate with the target audience.

• Manage and optimize TikTok accounts, including profile setup, follower engagement, and community management.

• Plan and execute TikTok advertising campaigns, including budget allocation, ad targeting, and ad format selection.

• Monitor and analyze key performance metrics, such as reach, engagement, follower growth, and conversion rates, to evaluate campaign success and make data-driven decisions.

• Identify and collaborate with TikTok influencers and creators to amplify brand reach and engagement.

• Stay updated with the latest TikTok trends, features, and best practices to ensure content remains fresh,

relevant, and engaging.

• Conduct research and utilize analytics tools to gain insights into the target audience's preferences, behaviors and interests on TikTok.

• Collaborate with cross-functional teams to integrate TikTok strategies with broader marketing initiatives across

different platforms.

• Keep abreast of TikTok's policies, algorithm updates, and industry trends to adapt strategies and maintain

compliance.

Qualification

• Bachelor's degree in Marketing, Communications, or a related field.

• Proven 2-3 years experience as a TikTok Specialist or in a similar role, with a strong portfolio showcasing successful TikTok campaigns.

• In-depth knowledge of TikTok platform features, trends, and best practices.

• Proficiency in video editing and content creation tools/software.

• Familiarity with TikTok advertising options and targeting capabilities.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving abilities.

• Ability to work in a fast-paced, deadline-driven environment.