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Talent and Social Media Strategist

This job post is managed by

MG
Margaretha Graze

Job Requirements

On-site
1 - 3 years of experience
Minimum Bachelor’s Degree
Female only

Skills

Creative Writing

Content Editing

Google Analytics

Content Marketing

Content Operations

Image Editing

Content Planning

TikTok

Content Strategy

Content Writing

Job Benefits

Health Insurance

Perform Bonus

Work Insurance

THR

Annual Leave

Job description for Talent and Social Media Strategist at PT Lafiye Mode Indonesia (LAFIYE)

We’re hiring a Talent and Social Media Strategist who can translate a clear creative vision into elevated, high-end content. A self-motivated creator who thinks strategically, executes with precision, brings original ideas, and collaborative.

Key Responsibilities:

  • Creative Strategy & Content Production. Develop strategic social media plans and concept, produce, and execute high-end content that strengthens LAFIYE’s luxury presence.
  • Maintain a consistently refined, elevated aesthetic across all content. Ensure every visual element communicates sophistication, originality, and a strong creative voice.
  • Brand Consistency & Evolution. Continuously refine and adapt creative output to reflect LAFIYE’s evolving persona, ensuring alignment with brand values while pushing creative boundaries with a clear understanding of the content objectives and strategy.
  • Performance & Reporting. Prepare, curate, and present detailed monthly Instagram reports, offering insights and recommendations for growth and refinement.

Qualifications:

  • Preferably female.
  • Hands-on experience executing content within the beauty or fashion industry.
  • Proven ability to produce sophisticated, original contents with a deep understanding of high-end Instagram aesthetics and trends.
  • Strong conceptual and executional skills, with meticulous attention to detail.
  • Excellent communication and leadership capabilities; able to guide in-house creatives and manage external partners with clarity and taste.
  • Self-motivated, proactive, and highly collaborative.
  • Willing to be the face of LAFIYE.
  • Willing to work on-site at our East Jakarta office.
About the company
PT Lafiye Mode Indonesia (LAFIYE)
Apparel & Fashion
11 - 50 employees

Lafiye is a minimalist womenswear brand that treasures and cultivates elegance in its elevated functional ensembles.

Starting with providing the best hijab selection in 2016, Lafiye now offers various categories of hijab ranging from basic, instant, and premium, to clothing and other accessories.

The brand now exceeds in expanding to a more general market by providing minimalist and sustainable clothings, cultivating elegance in its elevated functional pieces.

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Talent and Social Media Strategist