Job description for Student Acquisition Lead at Refstoree
About the Role
The Student Acquisition Lead is responsible for driving B2C student acquisition and enrollment growth across Hacktiv8 programs. This role oversees the end-to-end customer journey, from lead acquisition and nurturing to admissions, conversion, and student enrollment.
Working closely with Marketing and Admissions teams, this role ensures effective lead management, a seamless customer experience, and continuous improvement in conversion rates from raw leads to enrolled students. The role also leads the Student Growth and Admissions team to achieve enrollment and revenue targets.
Responsibilities
- Own the end-to-end B2C acquisition funnel, from raw lead generation to student enrollment.
- Develop and execute strategies to improve lead quality, conversion rates, and enrollment performance.
- Oversee the end-to-end customer journey, ensuring effective lead handover, follow-up, and admissions processes.
- Lead and manage the Student Growth and Admissions team to achieve enrollment and revenue targets.
- Monitor funnel performance, identify conversion bottlenecks, and implement data-driven improvements.
- Collaborate with Marketing, Student Success, and Business Development teams to optimize acquisition and enrollment initiatives.
- Track key metrics, forecast enrollment performance, and provide actionable insights to leadership.
Requirements
- 5–7+ years of experience in B2C Acquisition, Growth, Sales, Business Development, or related roles. EdTech or Tech industry experience is preferred.
- Proven experience managing B2C acquisition funnels, lead management, and conversion optimization.
- Demonstrated ability to own and achieve conversion, enrollment, sales, or revenue targets.
- Strong understanding of customer acquisition, lead nurturing, admissions, and customer experience.
- Strong analytical skills with the ability to translate funnel data into actionable improvements.
- Proven people management and cross-functional collaboration skills.
- Hands-on, execution-oriented, and comfortable working in a fast-paced environment.
Additional Information
- Employment Status: Full-time
- Duration: 6 months contract
- Working Arrangement: Hybrid (2 days WFO & 3 days WFH)
- Office location: Jakarta selatan
