Job description for Strategic Planner at PT Paragon Pratama Teknologi (StickEarn)
đ Job Opportunity: Strategic Planner at StickEarn
About StickEarn
StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.
We are looking for a Strategic Planner âa dynamic combination of creative storyteller and data-driven thinker. This role will bridge insights, creativity, and strategy to design campaigns that donât just look great but deliver measurable business impact.
đ What Youâll Do
- Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.
- Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.
- Thought Partnership: Act as a strategic advisor to sales and clientsâasking the right questions, challenging assumptions, and providing innovative media solutions.
- Creative Planning: Work closely with creative and campaign teams to design cross-channel plans (OOH, DOOH, experiential, and multi-channel) that are both impactful and measurable.
- Market & Category Analysis: Conduct competitor analysis, category deep-dives, and cross-market evaluations to sharpen campaign recommendations.
- Cross-Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.
- Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.
- Measurement & Learning: Build frameworks to evaluate campaign success, create post-campaign reports, and provide recommendations for optimization.
- Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.
â What Weâre Looking For
- Bachelorâs degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
- 1-2 years of experience in strategic planning, media planning, or brand strategyâagency or adtech background preferred (OOH/DOOH experience is a plus).
- Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.
- Creative thinker with proven ability to develop innovative, insight-driven campaign ideas.
- Hands-on experience with media planning tools, research frameworks, and audience insights platforms.
- Skilled at consulting and presenting strategies to senior stakeholders and decision-makers with confidence and clarity.
- Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
- Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.
- Naturally curious, collaborative, and consultative mindsetâalways looking for new ways to push strategy forward.
đ What We Offer
- Flexibility with our hybrid working setup
- Private insurance to keep you covered
- Training budget & laptop ownership program to boost your productivity & growth
- Competitive compensation package with annual bonus.
- Flexible & anniversary leaves to support work-life balance and celebrate milestones
If youâre a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, weâd love to meet you. Join us at StickEarn and help shape the future of OOH advertising!
*Only shortlisted candidates will be contacted.
