Job description for Sr. Marketing Officer at Terrava Digital
Position Overview
Senior Marketing is responsible for strengthening Terrava's brand positioning, industry visibility, and market credibility. This role leads B2B marketing strategy, thought leadership, and brand communications to establish Terrava as a trusted player in the influencer marketing ecosystem while building meaningful connections with brands, industry stakeholders, and creator communities.
The ideal candidate combines strategic brand thinking with hands-on marketing execution, particularly in B2B positioning, industry engagement, and integrated digital marketing.
Scope of Work
A. Brand Strategy & B2B Positioning
- Develop and execute Terrava's marketing strategy in alignment with company goals and business priorities.
- Define and strengthen Terrava's brand positioning, value proposition, messaging, and competitive differentiation in the digital and influencer marketing industry.
- Build brand awareness and credibility among brands, marketing decision-makers, industry stakeholders, and creator communities.
- Develop B2B marketing initiatives that communicate Terrava's expertise, capabilities, and industry perspectives.
- Ensure consistent brand identity and messaging across all marketing channels and touchpoints.
B. Thought Leadership & Industry Visibility
- Develop thought leadership initiatives that position Terrava as a knowledgeable and credible voice in influencer marketing, creator economy, and digital marketing.
- Create and distribute industry-relevant content, insights, case studies, campaign highlights, and perspectives on emerging trends.
- Identify opportunities for Terrava to participate in industry events, panel discussions, collaborations, and relevant marketing communities.
- Build relationships with industry stakeholders, potential partners, media, and creator communities to strengthen Terrava's presence in the ecosystem.
- Develop initiatives that showcase Terrava's expertise and create meaningful engagement with its target audience.
C. Content & Digital Marketing
- Develop and manage Terrava's content strategy across social media, website, and other relevant digital channels.
- Oversee end-to-end content production, from ideation and planning to copywriting, production, publishing, and performance evaluation.
- Create content that showcases Terrava's expertise, portfolio, case studies, industry insights, services, and company culture.
- Manage Terrava's social media presence, website content, and other owned marketing channels.
- Monitor digital trends, industry conversations, and audience behavior to develop relevant and engaging content.
D. Marketing Campaigns & Business Support
- Plan and execute marketing initiatives to increase brand visibility, audience engagement, and market credibility.
- Develop brand campaigns, promotional activities, and marketing materials that communicate Terrava's services and competitive advantages.
- Collaborate with Business Development to support client acquisition through sales collateral, company credentials, case studies, and marketing-generated leads.
- Coordinate company events, industry participation, partnership activities, and other brand-building initiatives.
- Capture and document relevant company activities, projects, and milestones for marketing and communication purposes.
E. Marketing Performance & Optimization
- Establish marketing objectives, KPIs, and performance measurement frameworks.
- Monitor marketing performance across social media, website, content, campaigns, and industry engagement initiatives.
- Analyze brand visibility, audience engagement, website traffic, and marketing-generated inquiries to identify improvement opportunities.
- Use performance data and market insights to refine marketing strategies and optimize resource allocation.
- Prepare regular marketing reports and strategic recommendations for management.
F. Team & Stakeholder Management
- Lead marketing planning, execution, and prioritization to ensure alignment with Terrava's business objectives.
- Manage marketing budgets, external vendors, creative partners, and other resources where applicable.
- Collaborate with Business Development, Account Management, Creative Strategy, and leadership to maintain consistent brand communication.
- Establish marketing workflows, content calendars, brand guidelines, and reporting processes.
Job Requirements
- Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
- Minimum 4–6 years of experience in Marketing, Brand Management, B2B Marketing, Communications, or related roles.
- Experience in a digital marketing agency, advertising agency, media company, or related industry is strongly preferred.
- Proven experience in developing brand positioning and marketing strategies that support business objectives.
- Strong understanding of B2B marketing, brand communications, thought leadership, and industry positioning.
- Experience developing content and campaigns that build brand credibility, industry visibility, and professional engagement.
- Understanding of influencer marketing, digital marketing, creator economy, and social media ecosystems is highly desirable.
- Experience building relationships with industry stakeholders, professional communities, partners, or creators is an advantage.
- Strong content strategy, copywriting, storytelling, communication, and presentation skills.
- Experience managing digital channels, websites, content production, and integrated marketing initiatives.
- Strong analytical skills and the ability to translate marketing insights into actionable strategies.
- Experience managing budgets, external vendors, multiple projects, and cross-functional stakeholders.
- Strong project management, organizational, and prioritization skills.
- Strategic, proactive, creative, and comfortable balancing strategic planning with hands-on execution.
- Leadership or team management experience is preferred, particularly for candidates applying at Lead level.
