Job description for Sr. Digital Media Planner at Inter Media Prisma
Senior Digital Media Planner
This role is designed for someone who is passionate about digital media strategy and performance marketing. You will be responsible for planning, optimizing, and evaluating multi-platform digital campaigns while working closely with internal teams and clients to deliver measurable business results.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, Statistics, or related fields.
- Minimum 5 years of experience in digital media, or at least 2 years as a Senior Media Planner, preferably within a creative, digital, or advertising agency.
- Strong understanding of digital media planning, media buying, and campaign optimization across Meta, Google, TikTok, and other digital advertising platforms.
- Ability to connect media performance with broader marketing objectives and provide strategic recommendations beyond campaign optimization.
- Hands-on experience managing and optimizing performance campaigns with measurable business objectives.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
- Excellent understanding of audience targeting, media strategy, budget allocation, and campaign measurement.
- Proficient in Google Analytics (GA4), Meta Ads Manager, Google Ads, Looker Studio, and other reporting tools.
- Strong communication and presentation skills with the ability to explain media recommendations to clients and internal stakeholders.
- Demonstrated ownership, problem-solving skills, and the ability to manage multiple campaigns simultaneously.
- Experience handling FMCG, automotive, healthcare, tech, or tourism brands is a strong advantage.
Job Description:
- Develop digital media strategies aligned with campaign objectives, target audiences, and business goals.
- Plan media allocation, audience targeting, budget distribution, and channel recommendations across digital platforms.
- Execute, monitor, optimize, and evaluate campaigns to maximize performance and ROAS.
- Analyze campaign performance and prepare media reports with actionable insights and optimization recommendations.
- Collaborate with account, creative, social media, KOL, and data teams to ensure integrated campaign execution.
- Present media strategies, campaign performance, and optimization plans to clients when required.
- Stay updated with platform updates, industry trends, and emerging advertising opportunities.
- Mentor junior media planners and provide guidance on campaign planning and optimization best practices.
- Identify opportunities to improve campaign efficiency, media effectiveness, and overall business performance.
