Job description for Sr. Digital Marketing at PT. Garuda Produksi Kreatif (Garudaku - PB ESI)
Position: Senior Digital Marketing
About GStore
GStore is a fast-growing gaming top-up platform that provides gamers with an easy, secure, and instant way to purchase game vouchers, in-game credits, and digital products. As we expand our reach and strengthen our presence in the gaming community, we’re looking for a passionate and data-driven Digital Marketing Specialist to lead our SEO, SEM and Data Analyst initiatives.
Role Overview
The Digital Marketing Specialist will be responsible for developing, executing, and optimizing digital marketing strategies across search engines and online channels. This role combines strategic thinking and hands-on execution to drive organic and paid growth, focusing on user acquisition, visibility, and ROI optimization.
Key Responsibilities
SEO (Search Engine Optimization):
Develop and oversee the execution of SEO strategies to increase organic visibility and website ranking.
Conduct keyword research, competitor analysis, and on-page/off-page optimization.
Collaborate with content and product teams to ensure SEO best practices are implemented.
Monitor, analyze, and report SEO performance metrics (traffic, CTR, keyword ranking, etc.).
SEM (Search Engine Marketing):
Plan, execute, and optimize paid campaigns across Google Ads and other relevant platforms.
Manage budget allocation and bidding strategies to maximize ROI.
Conduct A/B testing, monitor campaign performance, and provide actionable insights.
Work with creative and analytics teams to ensure ad copy, landing pages, and CTAs are conversion-driven.
Data Analyst:
Collect, analyze, and interpret marketing, website, and customer data to identify trends, opportunities, and performance insights.
Build and maintain dashboards and reports using tools such as Google Analytics, Looker Studio, Excel, or other BI platforms.
Monitor and evaluate key performance indicators (KPIs) including traffic, conversion rate, ROAS, CAC, LTV, retention, and customer acquisition performance.
Analyze user behavior across digital channels to optimize the customer journey and improve conversion rates.
Generate actionable insights from campaign, website, and sales data to support strategic business decisions.
Perform attribution analysis to measure the effectiveness of marketing channels and optimize budget allocation.
Collaborate with Marketing, Product, and Business teams to define tracking requirements and ensure data accuracy.
Ensure proper implementation and maintenance of tracking tools such as Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and conversion tracking.
Conduct ad-hoc analysis and present findings, recommendations, and performance reports to management on a regular basis.
Identify market trends, customer segments, and growth opportunities through data-driven analysis.
Qualifications
Bachelor’s degree in Marketing, Computer science, or a related field.
3+ years of experience in digital marketing with a strong focus on SEO, SEM and Data Anaylst.
Proven track record of managing and optimizing large-scale paid campaigns and organic growth projects.
Hands-on experience with tools such as Google Ads, Google Analytics, Search Console, SEMrush, Ahrefs, or similar platforms.
Strong analytical and problem-solving skills; ability to translate data into actionable strategies.
Excellent communication, leadership, and project management abilities.
Experience in the gaming, e-commerce, or tech industry is a strong plus.
