Job description for Social Media Strategist at Moos
SOCIAL MEDIA STRATEGIST
Turn Ideas Into Content. Content Into Connection.
Moos Cafe | Surabaya
About Moos
Moos is more than just a café. We are building a lifestyle café brand where great food, good coffee, meaningful experiences, and communities come together.
We are a growing team that values creativity, ownership, collaboration, and entrepreneurial thinking.
About the Role
We are looking for a Social Media Strategist who can turn audience insights and marketing objectives into engaging content and social media strategies that grow the Moos brand.
What You'll Do
- Develop and execute social media strategies for Instagram, TikTok, and other relevant platforms.
- Create content plans, concepts, captions, and storytelling.
- Understand audience behavior, trends, and content opportunities.
- Collaborate with the Content Producer to create engaging content.
- Manage social media publishing and audience engagement.
- Monitor performance and turn insights into actionable improvements.
- Support campaigns, collaborations, events, and promotions.
What We're Looking For
- 2+ years of experience in Social Media, Digital Marketing, Content, or related roles.
- Strong understanding of Instagram and TikTok.
- Creative with strong storytelling and copywriting skills.
- Up-to-date with social media trends.
- Analytical and able to turn data into action.
- Proactive, collaborative, and willing to experiment.
- F&B, lifestyle, hospitality, or consumer brand experience is a plus.
Come grow with Moos.
