Job description for Social Media Strategist at Mataleso Bali
Mataleso Bali is a brand defined by its commitment to Good Coffee and an Indonesian Soul, offering carefully brewed Indonesian beans and authentic local snacks at our location on Jalan Padang Linjong in Canggu. We are currently expanding our team because we believe that strong digital storytelling is essential to sharing our unique cultural heritage with a broader audience. This role presents a dynamic opportunity for a creative professional who wants to shape the voice of a growing lifestyle brand while working in a vibrant setting that values innovation and community engagement.
As the Digital Marketing Specialist and Social Media Strategist, you will be responsible for developing and executing comprehensive digital campaigns that drive brand awareness and customer engagement across various platforms. Your key duties will include managing social media channels, particularly TikTok, to create compelling content that resonates with our target audience, as well as overseeing paid advertising efforts through Google Ads to maximize reach and conversion. You will also analyze performance metrics using Google Analytics to refine strategies, collaborate on content marketing initiatives, and ensure that all visual assets are professionally edited to maintain high brand standards.
We welcome applications from candidates who hold an SMA or SMK education level and possess between one and three years of relevant experience in the field. The ideal applicant will demonstrate proficiency in a diverse set of skills including Marketing Communications, B2B Marketing, Digital Marketing, Social Media management, Google Ads, Google Analytics, Image Editing, Content Marketing, and Content Strategy. This position is available on a HYBRID work arrangement, allowing you to balance your responsibilities effectively while contributing to our mission of delivering exceptional coffee and snacks rooted in Indonesian culture.
