Job description for Social Media Strategist at Marka Digital
Job Description:
- Develop content strategies for assigned projects, including defining account objectives, creating action plans, and determining the most effective content formats.
- Conduct market and audience research to develop effective strategies and maximize social media account growth.
- Create monthly editorial plans.
- Develop compelling and engaging content copy.
- Ensure the quality and consistency of all content before publication.
- Manage the content publishing schedule and ensure all content is published on time.
- Monitor content performance regularly, analyze results, and develop actionable recommendations for continuous improvement.
- Prepare social media performance reports.
- Present social media performance reports and strategic recommendations to clients.
- Coordinate and collaborate with internal teams and clients to ensure successful project execution.
- Support the development of strategic pitching materials and proposals for prospective clients when required.
Qualifications:
- At least 2 years of experience as a social media strategist in an agency or in various industries, especially beauty & FMCG (relevant internships included).
- Education: Bachelor’s degree in any major
- Strategic Thinking: Strong understanding of platform-specific algorithms and audience behavior across Meta (Instagram/Facebook), TikTok, LinkedIn, and YouTube.
- Analytical Skills: Hands-on experience pulling data from native platform insights (Meta Business Suite, TikTok Analytics, etc.) and turning numbers into actionable takeaways.
- Creative Briefing: Ability to translate strategy into structured briefs and storyboards for visual content.
- Writing Skills: Strong command of short-form and long-form copywriting, engaging hooks, and on-brand calls-to-action (CTAs).
- Tools: Familiarity with social management/scheduling tools (e.g., Buffer, Hootsuite, Sprout Social) and team collaboration platforms (e.g., Notion, Asana, Trello).
- Nice to Haves: Basic understanding of SEO principles for social platforms (TikTok/Instagram Search)
