Job description for Social Media Specialist at Wira's Playroom
About Wira’s Playroom
Wira’s Playroom is an inclusive learning home and therapy center supporting children with diverse abilities, needs, and learning styles. We provide a nurturing environment through our Special Needs School, Early Intervention, Kindergarten, and Primary School programs.
We are looking for a creative, proactive, and detail-oriented Social Media Specialist to help communicate Wira’s Playroom's story, strengthen our digital presence, and connect with families seeking an inclusive learning environment for their children.
Job Description :
As our Social Media Specialist, you will be responsible for planning, creating, managing, and evaluating social media content across Instagram, TikTok, Facebook, and YouTube. You will play an important role in building brand awareness, engaging our audience, and supporting school programs, events, and student admissions through effective digital communication.
Key Responsibilities :
1. Social Media Strategy & Content Planning
Develop and manage monthly social media content plans and calendars across all digital platforms.
Create engaging and relevant content that reflects Wira’s Playroom's identity, values, educational approach, and programs.
Identify content trends and opportunities to improve audience engagement and brand visibility.
2. Content Creation & Copywriting
Create compelling social media content, including captions, promotional materials, short-form videos, reels, and other digital content.
Write clear, engaging, and audience-friendly copy in both English and Bahasa Indonesia.
Coordinate content production, including basic photography, videography, and editing when required.
Ensure all content aligns with the brand's tone, visual identity, and communication guidelines.
3. Social Media Management & Branding
Manage daily social media activities, including scheduling, publishing, and maintaining consistent posting across platforms.
Ensure brand consistency in messaging, visuals, and communication.
Monitor comments, messages, and audience interactions, and coordinate responses with relevant internal teams when necessary.
4. Campaigns & Promotional Activities
Develop and execute social media campaigns to promote school programs, admissions, open houses, and other activities.
Support promotional initiatives to increase awareness and attract prospective families.
Collaborate with the internal team to communicate important school updates and announcements.
5. Events & Community Engagement
Plan, promote, and document school events, both online and on-site.
Capture event highlights and transform them into engaging social media content.
Build relationships and explore collaborations with relevant partners, communities, and content creators.
6. Performance Monitoring & Reporting
Monitor social media performance, including reach, impressions, engagement, follower growth, and content performance.
Prepare regular performance reports and provide recommendations for improvement.
Identify opportunities to grow the audience and strengthen engagement with prospective and existing families.
Requirements & Qualifications :
- Bachelor's degree (S1) in Marketing, Communication, Public Relations, Digital Marketing, or a related field.
- Previous experience in social media management, digital marketing, or content creation is preferred.
- Good understanding of social media platforms, particularly Instagram, TikTok, Facebook, and YouTube.
- Strong content creation and copywriting skills, with the ability to develop engaging and relevant content.
- Familiarity with social media management tools and content creation applications such as Canva, CapCut, or similar tools.
- Good understanding of branding, digital communication, and audience engagement strategies.
- Able to communicate effectively in both English and Bahasa Indonesia.
- Creative, proactive, organized, and detail-oriented, with good time management skills.
- Able to work independently as well as collaboratively with cross-functional teams.
- Comfortable working in an educational environment and communicating content related to children, inclusive education, and special needs.
Preferred Skills :
Basic photography and videography skills.
Experience managing social media campaigns and analyzing digital performance.
Experience in education, schools, childcare, healthcare, or social-impact organizations would be an advantage.
Familiarity with digital advertising and social media analytics is a plus.
A portfolio showcasing previous social media work, content creation, or digital campaigns is required.
How to Apply
Interested candidates are invited to submit their updated CV and portfolio through Glints. Please include links to social media accounts or previous content projects you have managed or created.
