Job description for Social Media Specialist at PT INDIGITAL SEMUA BISA
Role Overview
As part of the Indigital team, you won't just be managing a single feed. You’ll be the creative engine driving multiple client brands, bridging the gap between internet culture and our clients' specific business goals through fast, engaging, and data-backed content execution.
Key Responsibilities
- Client Portfolio Management: Develop and execute monthly social media calendars for multiple client accounts simultaneously across Instagram, TikTok, X, and Facebook.
- Agile Trend-Jacking: Monitor daily cultural shifts and algorithm changes, translating them into quick-turnaround content that fits the unique brand guidelines of each specific client.
- Copywriting & Content Ideation: Ideate platform-specific formats (short-form videos, carousels) and write sharp copy, seamlessly switching your tone of voice (TOV) between corporate professional and Gen-Z casual depending on the client brief.
- Cross-Functional Alignment: Brief internal graphic designers and video editors, ensuring all final assets align perfectly with the client's original expectations.
- Client Reporting & Analytics: Pull native dashboard metrics weekly, identify actionable insights, and help compile data for client review decks to prove content effectiveness.
Requirements
- Experience: 1–2 years of hands-on social media experience. Agency experience is an advantage. (A portfolio showcasing campaigns, copywriting, or video content across different industries is mandatory).
- Platform Understanding: Deep understanding of Instagram, LinkedIn, and TikTok. You know the creator tools, trending audios, and exactly how to read their respective analytics dashboards.
- Strategic Communication: You don't just create good content; you can clearly explain the why behind your ideas and metrics, making it easier to justify creative decisions to clients.
- Analytical Mindset: Comfortable reading data. You can explain why a specific piece of content succeeded or failed and pivot the strategy for the next client campaign accordingly.
- Work Style: Highly organized, proactive, and built for a fast-paced environment where client revisions and rapidly changing priorities are the norm.
- Software Proficiency: Basic knowledge of Excel, CapCut, and Canva.
- Plus Point: Familiarity with AI tools (e.g., ChatGPT, Midjourney, Canva AI) to speed up research, drafting, and ideation.
