Job description for Social Media Specialist at PT Nova Metatech Digital
Job Summary
The Social Media Specialist (Expert) is responsible for designing, executing, and optimizing SHOW’s social media strategy across all platforms (Instagram, TikTok, YouTube, and other channels) to build brand awareness, engagement, and sustainable audience growth. This role goes beyond execution: the Specialist owns the strategy and quality standards for social content, from trend research, content pillar planning, and content calendar management to performance analysis and experimentation with new formats. The Social Media Specialist works closely with the Creative, Scriptwriter, AI Video Editor, Videographer Editor, Community, and SEO & SEM teams, and reports to the Digital Marketing Manager.
Key Responsibilities
Strategy & Content Planning
- Develop platform-specific social media strategies (Instagram, TikTok, YouTube), including content pillars, tone of voice, and target audience, aligned with SHOW’s brand and business goals.
- Create and manage monthly and weekly content calendars, covering evergreen content, trends, and campaigns.
- Prepare content briefs for the Creative, Scriptwriter, and Editor teams (angle, hook, format, CTA, visual references).
- Conduct regular research on trends, competitors, and industry benchmarks to identify new content opportunities.
Execution & Publishing
- Manage daily content publishing across all accounts, including caption writing, hashtag selection, thumbnail/cover selection, and scheduling posts at optimal times.
- Ensure consistent visual quality, copy, and brand guideline compliance across all content.
- Optimize content for each platform’s algorithm and latest features (Reels, Shorts, TikTok, Stories, Community Posts, etc.).
- Manage collaborations with KOLs/creators, partners, and UGC programs when needed.
Performance Analysis & Optimization
- Monitor key metrics (reach, impressions, engagement rate, views/watch time, retention, follower growth, CTR, and conversions).
- Produce weekly and monthly performance reports with insights, content evaluations, and actionable improvement recommendations.
- Run A/B tests and experiments (hooks, formats, duration, posting times, thumbnails) to improve content performance.
- Identify top-performing content and replicate it as recurring formats or series.
Community Management & Brand Reputation
- Manage audience interactions (comments, DMs, mentions), ensuring responses are fast, on-brand, and constructive.
- Conduct social listening to monitor sentiment, issues, and conversation opportunities related to SHOW.
- Maintain a crisis-handling protocol for negative comments and escalate sensitive issues to the manager.
Cross-Team Collaboration & Paid Social
- Coordinate with the Performance Marketing team to support paid content (ad creatives, boosting, retargeting).
- Collaborate with the SEO & SEM and Content teams so social media and website strategies reinforce each other (article distribution, content repurposing).
- Provide feedback and review content quality from production teams before publishing.
- Mentor junior team members and interns on social media best practices.
Requirements
Education & Experience
- Bachelor’s degree in Communications, Marketing, Digital Media, Visual Communication Design, or a related field (relevant experience is highly valued).
- Minimum 5 years of experience managing social media for brands, media, or entertainment, with a proven track record of measurable account growth.
- A portfolio of accounts or campaigns managed, including results data (growth, engagement, viral content).
- Experience in media, entertainment, or kids/family content is a plus.
Technical Skills
- In-depth knowledge of Instagram, TikTok, and YouTube, including how their algorithms work and their latest features.
- Proficient with analytics and scheduling tools (Meta Business Suite, TikTok Analytics, YouTube Studio, Google Analytics, and social listening tools).
- Strong social media copywriting, storytelling, and hook-writing skills.
- Working knowledge of video editing/design tools (CapCut, Canva, or Adobe) to give clear direction and review content effectively.
- Basic knowledge of paid social (boosting and ads) is a plus.
- Familiarity with AI tools for research, content ideation, and production efficiency is a plus.
Soft Skills
- Analytical, data-driven approach to content decisions.
- Creative, trend-aware, and quick to adapt to platform changes.
- Strong communication and coordination skills with cross-functional teams.
- Able to work under tight deadlines and manage multiple accounts/campaigns simultaneously.
- Good command of Indonesian and English (spoken and written).
