Job description for Social Media Specialist at PT YAKIN BERTUMBUH SEKURITAS
PT Terang Berkat Raya
Location: West Jakarta
About the Role
We are looking for a creative and proactive Social Media Specialist to develop engaging content, manage social media platforms, and strengthen brand awareness and audience engagement.
Key Responsibilities
- Create engaging social media content, including videos, graphics, carousels, and captions.
- Manage content calendars, scheduling, publishing, and community engagement.
- Research social media trends, audience behavior, and competitor activities.
- Monitor social media performance and prepare regular reports.
- Optimize content strategies to increase brand awareness, engagement, and lead generation.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 2 years of experience in social media management or content creation.
- Familiar with Instagram, TikTok, YouTube, and social media analytics.
- Proficient in Canva and CapCut.
- Creative, communicative, and up to date with digital trends.
- Familiarity with the financial industry, particularly the stock market and capital markets, is a strong advantage.
- Portfolio of previous work is preferred.
Key Performance Indicators (KPIs)
- Brand awareness: reach, impressions, and share of voice.
- Follower growth across social media platforms.
- Engagement rate, shares, saves, and comments.
- Content performance and video retention.
- Link clicks, website traffic, and qualified leads.
