Job description for Social Media Specialist at Kacamatamoo
Job Descriptions:
- Develop and manage content calendars across multiple sub-brands, including the division's master content calendar.
- Lead content ideation and provide clear direction on content concepts, hooks, captions, and brand tone.
- Guide Content Specialists through clear briefs, first-pass reviews, and structured feedback.
- Translate campaign communication strategies into actionable social media plans across Instagram and TikTok.
- Coordinate with Creative, Marketing, and Operations to manage multiple campaigns and ensure timely execution.
- Support the development and activation of new social media accounts or sub-brands from setup to ongoing content planning.
- Monitor social media performance and translate insights into actionable content improvements.
- Prepare proposals, presentations, and decks for social media campaigns and store-related projects.
- Maintain organized content trackers and ensure smooth execution across ongoing projects.
Job Requirements:
- Minimum 2 years of experience in Social Media Management, Content Strategy, or related roles.
- Strong experience in multi-account content planning and content calendar management.
- Strong in content ideation, copywriting, hooks, and content direction.
- Able to lead and provide direction to Content Specialists or junior team members.
- Strong cross-functional coordination and timeline management skills.
- Fluent in English, both written and verbal.
- Familiar with Instagram and TikTok analytics, including ER, reach, follower growth, and average watch time.
- Experience with CapCut, TikTok Studio, and Google Workspace (Sheets & Slides).
- Experience building a social media account or sub-brand from scratch is a plus.
- Experience in retail, multi-brand, or rebranding projects is a strong plus.
- Creative, proactive, organized, and able to manage multiple campaigns in a fast-paced environment.
