Job description for Social Media Specialist at Lokalive Group
The Social Media Specialist will be responsible for developing and executing social media strategies that enhance our clients' brand presence across various platforms. This role requires a keen understanding of social media trends, audience engagement, and content optimization.
Key Responsibilities
- Develop, execute, and manage social media strategies for multiple clients in diverse industries. Tailor strategies to meet each client's brand voice, goals, and target audience.
- Create engaging, high-quality content (text, images, videos) that resonates with audiences on platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Engage with audiences by responding to comments, messages, and inquiries promptly. Foster a positive community and cultivate brand loyalty.
- Monitor, analyze, and report on social media performance metrics. Use data insights to optimize content and strategy for maximum engagement and reach.
- Work closely with the creative team (designers, copywriters, and video editors) to ensure cohesive brand messaging and alignment across all digital touchpoints.
- Stay up-to-date on the latest social media trends, platform updates, and best practices. Bring innovative ideas to enhance client campaigns.
- Assist in planning, launching, and optimizing paid social media campaigns to drive results, when required.
- Maintain clear and proactive communication with clients, providing regular updates and insights on campaign progress and results.
