Social Media Specialist

Qualifications & Requirements:

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• Minimum 3 years of experience in social media management, digital marketing, or content creation.
• Proficient in managing and running paid advertisements on Facebook & Instagram Ads.
• Strong understanding of social media algorithms, trends, and analytics.
• Proficiency in graphic design tools (e.g., Adobe Photoshop, Canva, Illustrator).
• Experience in content writing & copywriting for various digital platforms.
• Knowledge of basic SEO and social media optimization techniques.

Key Responsibilities:

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create compelling visual and written content for Facebook, Instagram, and other platforms.
• Manage and optimize paid advertising campaigns to ensure maximum ROI.
• Monitor and analyze social media performance metrics and generate reports.
• Collaborate with the design and marketing teams to align content with brand identity.
• Engage with the audience by responding to comments, messages, and inquiries.

Soft Skills:

• Creative mindset with a strong sense of visual aesthetics.
• Excellent communication and copywriting skills.
• Ability to analyze data and make strategic recommendations.
• Strong time management and ability to work under tight deadlines.
• A proactive and team-oriented mindset.