Job description for SOCIAL MEDIA SPECIALIST at Studio Tui
JOB DESCRIPTION
- Develop and execute social media strategies across Instagram, TikTok, and other relevant platforms.
- Plan and manage monthly content calendars aligned with product launches, campaigns, and marketing initiatives.
- Coordinate the end-to-end content production process, including ideation, briefing, scheduling, publishing, and performance analysis.
- Analyze social media performance using analytics tools and provide actionable insights to optimize future content strategies.
- Collaborate with internal and external teams to brainstorm creative ideas and solve challenges.
- Coordinate with influencers, KOLs, talents, and external partners for digital campaigns and collaborations.
- Ensure all published content is consistent with Studio TUI’s visual identity, tone of voice, and premium brand positioning.
- Stay up to date with social media trends, platform updates, and industry best practices.
- Support other creative and marketing initiatives as needed.
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field.
- 1–2 years of experience in social media management, content planning, or content strategy.
- Strong understanding of Instagram, TikTok, and other social media platforms, including their algorithms, trends, and best practices.
- Strong creative thinking with a keen eye for aesthetics, visual storytelling, and fashion trends.
- Ability to distinguish between good content and exceptional content; familiarity with SEO fundamentals is a plus.
- Basic knowledge of photography, videography, and mobile content creation.
- Excellent organizational skills with strong attention to detail.
- Proactive, adaptable, and able to thrive in a fast-paced environment.
- Previous experience in the fashion, retail, or lifestyle industry is a plus.
- Willing to work flexible hours during photoshoots, events, or campaign activations when required.
