Job description for Social Media Specialist at PT Tik Star Media Indonesia
About the Role
We are looking for a dynamic, creative, and highly confident Senior Social Media Specialist to become the official Face of iBooming while driving our overall social media growth strategy. In this hybrid leadership and hands-on role, you will be the front-facing talent for our short-form content (TikTok, Reels, Shorts) and coordinate day-to-day operations with the creative team (videographers, content creators) to ensure seamless execution and strong brand identity.
Key Responsibilities
1. Social Media Strategy & Planning:
- Conceptualize, plan, and execute end-to-end organic social media strategies aligned with iBooming’s growth objectives.
- Develop comprehensive monthly content calendars, creative campaigns, and storyboards/scripts across platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
- Identify key content pillars, viral hooks, and content trends to maintain high brand visibility and engagement.
2. Team Coordination & Creative Operations:
- Lead, coordinate, and assign day-to-day production tasks for the creative team (content writers, graphic designers, videographers, editors, and existing on-camera talents).
- Direct and supervise existing brand talents during video shoots and content production to ensure strong brand presentation and execution.
- Review, edit, and approve creative briefs, scripts, visual assets, and video edits prior to publication.
3. Content Supervision & Production Guidance:
- Work closely with existing talents to guide their on-camera performance, tone of voice, and delivery according to approved scripts.
- Streamline content production workflows between strategy, talent, creative assets, and publishing.
4. Community Engagement & Brand Building:
- Oversee channel management, audience interactions, and community building across active social channels.
- Collaborate with external influencers, affiliate creators, and brand partners for co-branding activations.
5. Analytics & Performance Optimization:
- Monitor, analyze, and report key performance metrics (Reach, Engagement Rate, Retention, CTR, and Conversion).
- Translate performance data into actionable insights to continuously optimize content strategy and future creative briefs.
Requirements (Job Specifications)
- Experience: 2–3+ years of experience in Social Media Marketing, Content Creation, or Digital Marketing, preferably with 1 year of experience leading/coordinating small creative teams or handling complex campaign execution.
- Exceptionally camera-confident, photogenic, and articulate with strong public speaking and storytelling abilities.
- Strong portfolio showcasing previous on-camera work (TikToks, Reels, Vlogs, Product Demos, or Hosting).
- Leadership & Team Management: Proven ability to manage, mentor, and coordinate cross-functional creative team members (videographers, editors, and talent).
- Platform Mastery: Deep, up-to-date knowledge of short-form video ecosystems (TikTok, Instagram Reels) and viral hooks/trends.
- Content Creation: Strong copywriting, content briefing, and basic mobile editing skills (CapCut, Premiere, etc.).
- Analytical Mindset: Proficient in social media analytics tools and able to extract actionable data insights.
- Communication: Excellent verbal and written communication skills in both Bahasa Indonesia and English.
