Job description for Social Media Specialist at Kayla by Kanda
Qualification
- Minimum Bachelor’s Degree (S1) or equivalent in Marketing, Communications, Fashion Design, or a related field.
- 1–3 years of proven experience managing social media platforms specifically for fashion, apparel, or textile brands.
- A strong portfolio demonstrating successful content creation, aesthetic vision, and storytelling skills.
- Fluent in Indonesian and English (both written and verbal) for copywriting and communication.
- Highly proficient in editing tools such as Canva, CapCut, and the Adobe Creative Suite (Photoshop/Premiere Pro).
- Strong sense of fashion aesthetics, styling, and visual composition.
- Detail-oriented and fast-paced with zero tolerance for typos, poor alignment, or formatting errors.
- Resilient and adaptable when working under tight deadlines and navigating dynamic, rapidly changing timelines.
- Skilled in camera operations, lighting setups, and audio recording (photo & video).
- Excellent eye for visual composition, framing, and fashion styling.
Job Description
- Develop and execute a dynamic monthly content calendar across Instagram, TikTok, and other relevant platforms.
- Direct and shoot aesthetic product photography and dynamic short-form videos (Reels/TikToks).
- Handle end-to-end production, including framing, lighting, and shooting content on-site.
- Produce and edit highly engaging, trend-driven short-form videos (Reels, TikToks) and static posts.
- Write compelling copy and storytelling scripts in both Indonesian and English tailored to the brand's voice.
- Stay ahead of fashion trends, viral audio, and textile innovations to implement reactive marketing swiftly.
