Job description for Social Media Specialist at Manna Indo Lakta (MamaBear)
KEY RESPONSIBILITIES
- Plan, create, manage, and optimize content across the company’s social media platforms.
- Develop strategies to increase engagement, audience growth, reach, and impressions.
- Create engaging content through copywriting, photography, video, and storytelling.
- Monitor and analyze content performance and prepare regular reports.
- Stay updated with social media trends and develop creative ideas to increase brand awareness and engagement.
- Collaborate with relevant teams on digital marketing campaigns and activities.
- Manage and optimize paid social media ads according to company needs.
QUALIFICATIONS
- Minimum D3/S1 degree in Marketing, Communication, Design, or a related field.
- 1–2 years of experience as a Social Media Specialist/Officer or similar role is preferred.
- Good understanding of Instagram, TikTok, YouTube, Facebook, Threads, and other social media platforms.
- Familiar with content planning, scheduling, and social media analytics.
- Basic skills in copywriting, photo/video editing, and content storytelling.
- Understanding of social media advertising and content optimization.
- Creative, up-to-date with the latest social media trends, and highly detail-oriented.
- Strong analytical, problem-solving, and communication skills.
- Able to work with targets, multitask, and collaborate effectively with different teams.
