Job description for Social Media Specialist at Winfield
Posisi: Social Media Specialist
*Wajib Melampirkan Link Portfolio
*Offline Interview Only
Responsibilities
* Develop and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.
* Create and manage monthly/weekly content plans and content calendars.
* Develop creative content ideas, including Reels, TikTok videos, Stories, carousels, and static posts.
* Write engaging captions, hooks, and calls-to-action.
* Coordinate and/or assist in photo and video production.
* Stay updated with social media trends, viral content, and platform algorithms.
* Monitor social media performance and prepare regular reports and insights.
* Analyze content performance and continuously improve the strategy based on data.
* Manage community engagement, including comments, messages, and audience interactions.
* Collaborate with the marketing, sales, and creative teams to create content that supports business and sales objectives.
* Help develop campaigns and promotional content for property projects and company initiatives.
* Monitor competitors and identify new opportunities for content and social media growth.
Requirements
- Minimum 2–3 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related field.
- Strong understanding of Instagram and TikTok, including Reels, Stories, trends, and short-form video content.
- Proven experience in developing and executing social media strategies.
- Strong copywriting and storytelling skills.
- Creative, proactive, and able to generate fresh content ideas.
- Able to understand social media analytics and translate data into actionable strategies.
- Familiar with social media management and analytics tools.
- Basic understanding of content creation, photography, and video production.
- Able to work independently as well as collaboratively with a team.
- Good communication and time-management skills.
- Experience in property/real estate, lifestyle, or other consumer-facing industries is a plus.
Preferred Skills
- Able to use Canva, CapCut, Adobe Photoshop/Premiere Pro, or similar tools.
- Comfortable appearing on camera or directing talent for social media content.
- Understands how to create content specifically for lead generation and sales, not only engagement.
- Has experience growing social media accounts organically.
- Has a strong portfolio of previous social media work.
What We’re Looking For
We are looking for someone who is:
Creative • Strategic • Trend-Aware • Data-Driven • Proactive • Fast Learner • Result-Oriented
If you are passionate about social media, understand what makes content perform, and want to build a strong brand in the property industry, we’d love to hear from you.
Please submit your CV and portfolio/social media accounts showcasing your previous work.
