Social Media Specialist

PT Suminar Margaria Fashindo

IDR3,500,000 - 4,000,000/Month

Marketing Media Specialist

Full-Time · On-site

Minimum Bachelor’s Degree

1 - 3 years of experience

Job Requirements

On-site

1 - 3 years of experience

Minimum Bachelor’s Degree

This job post is managed by

Skills

Media Relations

Media Planning

Social Media Marketing & Management

Job description for Social Media Specialist at PT Suminar Margaria Fashindo

Job Responsibility:

Strategic Planning

- Merancang dan mengembangkan strategi media sosial untuk meningkatkan brand awareness, engagement, dan conversion.

Content Management

- Mengawasi pembuatan konten (foto, video, copywriting) yang sesuai dengan branding perusahaan.

- Menyusun kalender konten mingguan/bulanan.

Analytics & Reporting

- Menganalisis performa media sosial menggunakan tools seperti Meta Business Suite, Instagram Insights, TikTok Analytics, dll.

- Menyusun laporan performa bulanan dan memberikan rekomendasi strategi lanjutan.

Campaign Execution

- Merancang dan menjalankan campaign digital (paid & organic) untuk promosi produk/brand.

Community Engagement

- Memastikan tim social media aktif merespon komentar, DM, dan feedback audiens secara profesional.

Trend Monitoring

- Mengikuti perkembangan tren media sosial dan mengintegrasikannya dalam strategi konten.

Kolaborasi Antar Divisi

- Bekerja sama dengan tim marketing, produk, dan customer service untuk sinkronisasi pesan brand.

Job Qualifications:

- Pendidikan minimal S1 di bidang Komunikasi, Marketing, Desain Komunikasi Visual, atau bidang terkait.

- Pengalaman kerja minimal 2 tahun di bidang social media.

- Memiliki pemahaman mendalam tentang berbagai platform media sosial (Instagram, TikTok, Facebook, YouTube, dll).

- Mampu membuat strategi konten yang kreatif dan sesuai dengan target market dan brand voice.

- Menguasai tools analisis seperti Meta Business Suite, TikTok Analytics, Google Analytics, dll.

- Up to date dengan tren media sosial dan mampu mengaplikasikannya dalam strategi konten.

- Memiliki kemampuan komunikasi yang baik.

- Berpengalaman dalam menjalankan campaign digital, baik organik maupun berbayar (ads).

- Mampu bekerja dengan timeline yang ketat dan dalam tim lintas divisi (marketing, kreatif, produk).

- Memiliki pengalaman dalam kolaborasi dengan KOL/influencer menjadi nilai tambah.

PT Suminar Margaria Fashindo

51 - 200 employees

Suminar Margaria Fashindo is the parent company of one of Indonesia's leading modest fashion brands, DS MODEST. The company was established in 2020, following the brand's founding in 2016, to act as the parent company, retailer, and distributor of DS Modest' extensive product range to stores in Indonesia as well as neighboring Malaysia.

DS Modest, and hence our company SMF, is first and foremost an exploratory workshop of ideas. At the heart of our brand are constant design innovation and creative expression, delivering value-for-money and up-to-date products without forgoing quality. We firmly believe in fostering a dynamic, creative, and positive workplace environment to help the business, and its people, thrive to be the best.

Office address

Jl. Bantul KM 7 no 204, Pendowoharjo, Sewon, Bantul, Yogyakarta 55185

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