Job description for social media specialist at PT.KREASI TUNAS CERDAS
🚀 WERE HIRING: SOCIAL MEDIA SPECIALIST
📍 Location: Jakarta, Indonesia
💼 Employment: Full-Time
We are looking for a creative, analytical, and results-driven Social Media Specialist to strengthen our digital presence, grow online communities, and drive measurable business results. The ideal candidate has hands-on experience in social media management, content planning, community engagement, SEO, paid advertising, and performance analytics.
WHAT YOU WILL DO:
1. Develop and execute social media strategies across TikTok, Instagram, Facebook, YouTube, and other relevant platforms.
2. Plan and manage monthly content calendars, campaign concepts, creative briefs, and daily publishing schedules.
3. Create engaging content strategies, including short-form videos, reels, interactive posts, and digital campaigns.
4. Build and manage online communities, increase audience engagement, and strengthen brand loyalty.
5. Implement SEO strategies, keyword research, and content optimization to improve organic reach and digital visibility.
6. Plan, execute, and optimize paid advertising campaigns through Meta Ads, TikTok Ads, and other digital platforms.
7. Monitor advertising budgets, audience targeting, campaign conversions, and acquisition costs to maximize performance.
8. Analyze social media metrics, including reach, engagement, follower growth, traffic, conversions, and ROI.
9. Prepare weekly and monthly performance reports with actionable insights and improvement recommendations.
10. Collaborate with designers, videographers, content creators, and marketing teams to ensure effective campaign execution.
WHAT YOU MUST HAVE:
1. Minimum 3 years of experience in social media, Digital Marketing, or related fields.
2. Proven experience managing social media accounts and executing successful digital campaigns.
3. Strong skills in content planning, social media strategy, copywriting, and creative coordination.
4. Hands-on experience with community management, audience engagement, and organic growth strategies.
5. Practical knowledge of SEO, keyword research, and social media optimization.
6. Experience managing Meta Ads, TikTok Ads, and paid social media campaigns.
7. Proficiency in Meta Business Suite, Google Analytics (GA4), and social media analytics tools.
8. Strong analytical skills with the ability to interpret data and optimize campaign performance.
9. Up-to-date knowledge of social media algorithms, digital trends, and audience behavior.
10. Proficiency in Bahasa Indonesia and working English.
ADDED ADVANTAGES
• Experience in gaming, entertainment, consumer apps, or digital products.
• Experience driving app downloads, user acquisition, and community growth.
