Job description for Social Media Specialist at PT Asa Ren Global Nusantara
Job Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1–2 years of experience in social media management, digital marketing, or content marketing.
- Familiar with managing social media platforms, including Instagram, TikTok, and YouTube.
- Strong understanding of social media trends, platform algorithms, content strategies, and audience engagement.
- Experienced in developing content calendars and executing social media campaigns aligned with marketing objectives.
- Able to analyze social media metrics, evaluate campaign performance, and prepare performance reports.
- Strong communication, copywriting, and creative thinking skills.
- Able to collaborate effectively with internal teams, external agencies, vendors, and content partners.
- Proactive, organized, detail-oriented, and able to manage multiple projects and deadlines.
- Experience with social media analytics tools and content creation tools is an advantage.
- Experience in managing podcast content or working in the healthcare, wellness, lifestyle, or biotechnology industry is a plus.
Job Descriptions:
- Build and manage the company’s social media profiles and presence, including Instagram, TikTok, and YouTube (including podcast content), as well as any additional relevant platforms
- Create content and programs tailored to each platform to drive traffic, increase engagement, and generate leads/customers
- Plan, develop, and execute content calendars aligned with marketing campaigns and business objectives
- Monitor and engage in relevant social media discussions about the company, competitors, and industry both from existing leads/customers and new audiences
- Run regular social media promotions and campaigns, and track their performance and effectiveness
- Track, measure, and analyze all initiatives to report on social media performance and ROI
- Collaborate with internal teams (marketing, sales, creative, etc.) to ensure brand consistency and campaign alignment
- Coordinate and engage with external agencies, vendors, and content partners to ensure smooth campaign execution and performance optimization
