Job description for Social Media Specialist at Asia Partners Corporation
Asia Partners IFBD Limited is a premier sports intellectual property (IP) branding and management firm based in Hong Kong. We specialize in acquiring, scaling, and managing global and regional sports assets, driving commercial monetization through high-value corporate sponsorships, elite brand collaborations, official merchandise licensing, and premium content networks.
As part of our aggressive global expansion strategy, we are establishing our operations in Indonesia. This localized market footprint aims to architect next-generation digital media assets, launch premium tournaments, and secure strategic partnerships with top-tier athletic institutions—including the Football Association of Indonesia (PSSI), FIFA Indonesia, and groundbreaking local movements like Fullball Indonesia. We are building an agile, high-performance team in Jakarta to revolutionize the commercial sports entertainment landscape in Southeast Asia.
Job Description: Social Media Specialist
Salary Range: IDR 9,000,000 – IDR 11,000,000 per month
Reporting To: Hong Kong HQ
Position Overview: Become the digital voice, cultural curator, and ultimate crowd-builder for our sports IPs. You will run our community ecosystems, producing hyper-viral vertical short-form narratives that make our feeds look like the global phenomenon "433".
Core Responsibilities:
- Real-Time Live Coverage: Access pitch-side environments, elite training grounds, and backstage press zones to capture urgent, raw, high-impact vertical short-form stories and real-time commentary during high-profile matches.
- Viral Content Machinery: Own the end-to-end production loop (scripting, filming, editing, distributing) of daily, viral-optimized visual segments across Instagram, TikTok, YouTube Shorts, and localized athletic apps.
- Community Cult Cultivation: Actively engage with hyper-passionate fan clubs, youth student athletic bodies, and local sports micro-influencers. Turn passive scrollers into a die-hard digital community.
- Algorithm Arbitrage: Decode real-time shifts in platform algorithms, trending audios, and transition styles. Pivot content strategies within hours to capitalize on viral sports cultural moments.
- Data-Driven Feed Scaling: Monitor and report weekly on digital reach, conversion loops, viewer retention rates, and engagement profiles to fine-tune our community expansion strategy.
Tech Stack & Systems Mastery
- Mobile Video Production: Expert-level mastery of mobile filmmaking, CapCut Pro, and Adobe Premiere Rush.
- Social Suite Tools: Later, Buffer, Sprout Social, and platform-native analytical backend portals (Meta Business Suite, TikTok Creator Studio).
- Graphic Touches: Photoroom, Canva Pro, and Adobe Express for instant digital asset drops.
Performance Drivers & What Success Looks Like
- Quarterly Win: Driving a consistent Quarter-on-Quarter (QoQ) growth in organic social engagement and view velocity across our feeds.
- Viral Velocity: Engineering content loops that secure high-percentage placement on TikTok FYPs and IG Reels discovery networks.
- Fan Activation: Successfully steering digital followers to purchase licensed merchandise or register for physical tournaments.
Requirements & DNA
- 2–3 years of proven experience building high-growth digital brand pages, sports blogs, or viral content networks.
- Proficient in vertical video mechanics, pacing, audio synchronization, and community hooks.
- Deep passion for Indonesian football networks, global golf culture, and emerging local sports paradigms.
NOTE: Please include a high-quality portfolio highlighting your social media work.
Earliest availability for September 2026 preferred.
