Job description for SOCIAL MEDIA SPECIALIST at Lighting Art Braga
About the role
This role involves creating and executing social media content across platforms including Reels and TikTok, supporting the planning and execution of collaboration events such as brand activations, CSR initiatives, and site promotions for both B2B and B2C audiences. You will identify, recruit, and build relationships with relevant KOLs across multiple platforms including Instagram, TikTok, and YouTube, while negotiating contracts and managing collaboration terms with influencers and agencies. The position requires monitoring and evaluating campaign performance, providing detailed reports and improvement plans, and ensuring timely and efficient execution of KOL campaigns in collaboration with internal marketing teams to align influencer content with brand messaging.
Key responsibilities
- Create and execute social media content (Reels, TikTok, Feed)
- Support the planning and execution of collaboration events (brand activation, CSR, site promotion for B2B & B2C)
- Identify, recruit, and build relationships with relevant KOLs across multiple platforms (Instagram, TikTok, YouTube, etc.)
- Negotiate contracts and manage collaboration terms with influencers and agencies
- Monitor and evaluate campaign performance, providing detailed reports and improvement plans
- Ensure timely and efficient execution of KOL campaigns
- Collaborate with internal teams (marketing) to align influencer content with brand messaging
- Stay updated with influencer trends, platforms, and best practices to bring innovation to campaigns
- Create and manage successful campaigns
About you
- Must attach portfolio
- Minimum 1-2 years of experience in influencer/KOL marketing
- Proficient in design and editing tools (Canva, Capcut, or similar)
- Proven track record in managing successful campaigns
- Strong knowledge of social media platforms (Instagram, TikTok) and KOL trends, content creation, and digital marketing trends
- Excellent communication, negotiation, and interpersonal skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Experience working with influencer databases, platforms, and analytics tools for Instagram and TikTok
- Creative and up-to-date with industry trends
- Willing to work weekends and public holidays
