Job description for Social Media Specialist at ATRA Official
RESPONSIBILITIES:
• Develop, implement, and manage social media strategies that are
not on v cata-driven but aso deerv empathetic to customer needs
and values
• Develop and maintain a content calendar for Instagram and TikTok.
• Research trends, audience insights and best practices to ensure
the brand remains relevant and engaging for each platform.
• Oversee daily posting, scheduling, and optimization of content.
• Creates content ideas and briefs, provides direction for vISUalS/styling, and crafts compelling captions across platforms.
• Engage with followers, respond to comments/messages, and foster community growth.
• Monitor analytics and track KPIs such as views, engagement, follower growth, and conversions
• Provide regular performance reports with insights and recommendations for improvement.
• Work closely with cross-functional teams, industry partners, influencers, and communities.
