Job description for SOCIAL MEDIA SPECIALIST at Action+
Key Responsibilities :
- Plan, create, and schedule content across our social media platforms, tailored to each platform's tone and audience
- Develop a monthly content calendar aligned with company initiatives, campaigns, and key dates
- Write engaging captions, headlines, and copy that reflect the brand's voice and values
- Design or coordinate visual content (graphics, carousels, short-form videos/reels) in collaboration with designers or using available tools
- Monitor engagement (comments, messages, mentions) and respond in a timely, on-brand manner
- Track content performance using platform analytics and provide monthly performance reports with actionable insights
- Stay updated on social media trends, algorithm changes, and platform best practices
- Collaborate with internal teams to source content ideas and ensure messaging consistency
Requirements :
- Having 1 year of experience working as a Social Media Specialist (or in a similar role)
- Proven experience managing social media platforms for a brand or company (please share examples/portfolio)
- Strong writing skills in English and/or Bahasa Indonesia
- Familiarity with content creation tools (Canva, CapCut, or similar)
- Understanding of social media analytics and ability to translate data into insights
- Highly organized, able to manage a content calendar and meet deadlines independently
